吕本富，国家创新与发展战略研究会副理事长，中国科学院大学经济与管理学院教授、博士生导师。主要学术兼职有：中国信息经济学会副理事长、中国信息化百人会成员。研究方向：网络经济、大数据分析、互联网战略等。主持多项国家自然基金和国家社科基金的研究项目，发表过50多篇学术论文。吕本富也是靠前有名的财经评论嘉宾，多次参与中央电况台的《对话》和《今日观察》等节目的策划和评论。

Preface
Chapter I The Internet Era
The 77th Country on the Internet
First E-mail
The ".CN" Domain
Embracing the Internet
Nascent Stages
Pioneer Yinghaiwei
Sina and Sohu/8
Evolution of E-commerce
Statistics on China's Internet Sector
772 Million Internet Users
1.4 Billion Client Devices
Fast Expanding Mobile Internet Market
The MaJority of Internet Users in China are Under 40 Years Old
Average Time Spent Online Per Capita
Basic Internet Resources
Websites and Web Pages
Websites in China, by Industry and Content
Digital Economy
China's Internet Industry Has Entered a New Era
Role of the Internet in Economic Restructuring
"lnternet Plus" as a National Strategy
Chapter II Internet in China - History and Business Models
What Do Internet Users Do on the Internet?
Top 22 Types of Internet-based Applications
Evolution of Internet-Based Business Models
Commerization of the Internet
Online Advertising
Online Gaming
E-commerce
Online Payment
Soizing on the Internet
User-generated Content (UGC)
Network Videos
Live Webcast
Knowledge Monetization
Internet Ecosystem
Chinese Internet Giants
Tencent's Ecosystem
Venture Capital and IPO
Venture Funding in China's Internet Industry
IPO Boom of Chinese Internet Companies
Chapter III Ways of Circulation in the Internet Era
……
Chapter IV Ways of Manufacturing in the Internet Era
Chapter V Lifestyle in the Internet Era
Chapter VI Ways of Expression in the Internet Era
Chapter VII Cyber Onlookers and Internet Public Opinion
Chapter VIII Digital Divide and Digitalized Poverty Alleviation
Chapter IX China's Internet Governance System
Chapter X A Community of Shared Future in Cyberspace

本书通过对中国蓬勃兴旺的互联网业的全面介绍，为世界互联网业的发展提供了中国经验。本书涵盖从互联网进入中国到今天的发展历程，涉及了互联网对中国社会、文化、生活各个方面带来的重大变革。本书的重点部分是互联网+业态在制造业、服务业、金融服务业、三农等重要领域的