本书为王成荣等著中文版专著《第四次零售革命－－流通的变革与重构》之英文版。2013年12月王成荣教授首次提出”第四次零售革命”概念，他认为继公认的以百货商店、连锁商店和超级市场出现为标志的三次零售革命之后，我们正在迎来”第四次零售革命”。第四次零售革命很难用一种新的零售业态来标识，它不仅推动了零售新业态的诞生，而且远远超越了这一层次，渗透到零售每一个细胞中，推动了每一种传统零售业态的变革，是一次零售全业态、全渠道的革命。由于此次零售革命是由经济危机、跨界竞争和技术革命同时引发的，动力强劲，影响深度与广度今非昔比。《第四次零售革命(英文版)》一书在国内首次系统研究了”第四次零售革命”的理论，从零售革命的机遇与挑战、零售革命与互联网思维、信息技术与大数据、传统零售创新、金融创新等角度对”第四次零售革命”的产生、发展、趋势等进行了较全面深入的研究。

王成荣, Doctor of Management in Huazhong University of Science and Technology, Second-level Professor of Beijing College of Finance and Trade, Doctoral Tutor of Capital University of Economics and Business, is a member of G30, China’s top think tank in distribution. Mr. Wang enjoys special government allowances from the State Council of the People’s Republic of China. He has devoted himself to the research of distribution theory and brand management for a long time. He has published 22 books on distribution modernization, distribution soft power, new distribution power, brand value evaluation, time-honored brand value and enterprise culture. He has presided over more than 20 projects commissioned by the National Social Science Fund and the government, published more than 200 academic papers, and provided strategic advisory services to more than 50 well-known enterprises. He has won many awards, such as National Teaching Achievement Award, National Business and Technology Progress Award, National Business Development Research Achievement Award, Beijing Philosophy and Social Science Outstanding Achievement Award and Chrematistics Award.

Preface
Chapter I Opportunities and Challenges of the Retail Revolution
1. Ushering in the Fourth Retail Revolution
2. The Motivation of the Fourth Retail Revolution
3. The Impact of the Fourth Retail Revolution
4. The Evolution and Deepening of the Fourth Retail Revolution--Smart Retail
5. Rising to the Fourth Retail Revolution
6. Leap from Traditional Retail to Intelligent Retail
Chapter II The Fourth Retail Revolution and Cloud Consumption
1. Three Characteristics of Cloud Consumption
2. Cloud Consumption: with Consumer Demand as Its Core
3. The Mainstream Consumption Pattern in Cloud Consumption
Chapter III The Fourth Retail Revolution and Internet Thinking
1. Internet Thinking
2. The Internet Thinking Practice of Xiaomi
3. The Innovation and Refbrm of Retail Enterprises under the Influence of Internet Thinking
Chapter IV Information Technology and Big Data in the Fourth Retail Revolution
1. Information Technology in Traditional Retail Industry
2. The Development of Information Technology
3. Big Data
Chapter V O2O (Online to Offline) Business Model
in the Fourth Retail Revolution
I. The Rise of Online Retail and Its Development Limitations
2. The Creation of 020 Model and Its Operating System
3. The 020 Model of Suning.com Co., Ltd
4. JD.com: from Exploring 020 to Practicing Boundless Retail
5. 020 Model: the Direction of the Future Retailing
Chapter VI The Fourth Retail Revolution and Logistics Innovation
1. Innovation of the Logistics System in the Era of Retail Revolution
2. The lntelligentization and Electronization of Logistics
3. The Future Trends of Retail and Logistics Industry
Chapter VII The Fourth Retail Revolution and Financial Innovation
1. The Interaction between Retail Revolution and Financial Innovation
2. Supply Chain Finance: JD.com
3. Create an Open Ecosystem, Provide Inclusive Financial Services--Take Ant Financial Service as an Example
Chapter VIII The Fourth Retail Revolution and Tourism Innovation
1. The Development of the Tourism
2. The Upgrade and Innovation of Tourism Products
3. The Innovation of Tourism Marketing Model
4. The Innovation of Tourism Enterprises
Chapter IX The Fourth Retail Revolution and Innovation of Retail Advertising Model
1. The Development, Status Quo and Driving Forces of the Retail Advertising Model
2. The Reform of the Retail Advertising Model
3. The Trend of Retail Advertising Model
References