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内容推荐 刘杰英主编的《世纪商务英语口语教程(附光盘专业篇Ⅰ第5版十二五职业教育国家规划教材)》共10个单元。单元话题包括市场调研、市场分析、客户服务、产品营销、产品促销、参加展会、市场竞争、产品介绍、商务宴请、物流渠道。 每单元大致由三个基本模块组成。即:1.热身活动,听说导入,引出关键词或提出小问题;2.情景学习,2~3个,边学边练;3.语言聚焦,分为语言点训练、拓展练习、设计场景、课后拓展。 目录 Unit 1 Where can I get the information I need? Warming Up Scaffolding Focus In Unit 2 Let's make a SWOT analysis for our company. Warming Up Scaffolding Focus In Unit 3 Who are your potential customers? Warming Up Scaffolding Focus In Unit 4 How do we distribute our products? Warming Up Scaffolding Focus In Unit 5 There are many ways to push sales. Warming Up Scaffolding Focus In Unit 6 We must book a booth. Warming Up Scaffolding Focus In Unit 7 What's your competitive edge? Warming Up Scaffolding Focus In Unit 8 Would you like to know more about us? Warming Up Scaffolding Focus In Unit 9 Would you like to join us? Warming Up Scaffolding Focus In Unit 10 How are products delivered to the customers? Warming Up Scaffolding Focus In
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