王道文著这本《战略管理》的目的在于向学生、教师、经理人和执行官全面介绍战略管理的概念和原理,并详细讨论了这些概念和原理的实际应用。
本书的编写建立在作者丰富的战略管理知识和教学经验的基础上,作者拥有在美国和中国(2001年起)讲授本科、MBA和执行官课程的广泛经验,并且曾经在40多个国家的企业中担任高级执行官和战略顾问。
本书采用双语结构,英文和中文版本被分别做成两个完整独立的部分。它适合本科、MBA和执行官等的课程讲授,亦可作为教师、经理人和执行官的参考书籍使用。
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书名 | 战略管理(第2版英汉双语)/高等院校工商管理类教材系列 |
分类 | 经济金融-经济-企业经济 |
作者 | (美)王道文 |
出版社 | 科学出版社 |
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简介 | 内容推荐 王道文著这本《战略管理》的目的在于向学生、教师、经理人和执行官全面介绍战略管理的概念和原理,并详细讨论了这些概念和原理的实际应用。 本书的编写建立在作者丰富的战略管理知识和教学经验的基础上,作者拥有在美国和中国(2001年起)讲授本科、MBA和执行官课程的广泛经验,并且曾经在40多个国家的企业中担任高级执行官和战略顾问。 本书采用双语结构,英文和中文版本被分别做成两个完整独立的部分。它适合本科、MBA和执行官等的课程讲授,亦可作为教师、经理人和执行官的参考书籍使用。 目录 Part 1 Understanding strategy Section 1 The PSRT framework Unit 1 Introduction 1. Definitions 2. The Chinese business model 2.a. Advanced management methods 2.b. Leadership 3. The study of strategic management 4. The PSRT framework Unit 2 Policy 1. Definitions 1.a. In government 1.b. In business 2. The responsibility for policy 2.a. The responsibility for policy formulation 2.b. The responsibility for policy implementation 3. The purposes of corporate policy 3.a. Operational parameters 3.b. Priorities and goals 3.c. Constituency communication 4. Policy and strategy 5. Changes in corporate policy 5.a. Incremental change 5.b. Radical change 6. Policy-related terms 6.a. Policy positions 6.b. Operating or managerial policies 6.c. Policy slogans 6.d. Vision 6.e. Mission Unit 3 Strategy 1. Definition 2. The primary characteristics 2.a. Strategies are situation specific 2.b. Strategy and structure 2.c. The multi-element characteristic 2.d. The non-linear characteristic 2.e. Complexity and difficulty 2.f. Mutually reinforcing and synergistic combinations 2.g. The responsibility for strategy 3. Applications 4. Secrecy 4.a. In plus-sum situations 4.b. In zero-sum situations 4.c. Obfuscation, disinformation, and simplistic answers 4.d. Secrecy and publicly listed companies 5. Strategy-related terms 5.a. Strategic 5.b. Strategic thinking 5.c. The misuse of the term 6. Corporate and business-unit strategies 6.a. Corporate strategies 6.b. Business units 6.c. Business-unit strategies 6.d. Manufacturing and marketing strategies Unit 4 Resources and tactics 1. Resources 1.a. Definitions 1.b. Types of resources 1.c. Applications 1.d. Combinations 2. Tactics 2.a. Definitions 2.b. Resources and tactics 2.c. Applications Unit 5 Causality in the PSRT framework 1. Definitions 1.a. Arrows of causality 1.b. Aristotelian classification 2. Policy and policy goals 3. Strategy 4. Resources 5. Tactics 6. The relative importance of the elements 6.a. The dependent variable 6.b. The weakest or missing element 6.c. Implications Section 2 Design and decision factors …… Part 2 Strategic elements Section 1 Core elements Section 2 Marketing elements Section 3 Manufacturing elements Part 3 Strategy formulation Appendices |
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