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内容推荐 林涛,姜丽编著的《国际商务英文与函电(第2版二十一世纪普通高等院校实用规划教材)》包含国际商务的一些最新知识,着重介绍国际商务业务过程中对外英文函电的写作,包括:商业书信的写作要求,建立贸易关系,促销,询盘与回复,报价、发盘和还盘,订单、销售合同及履行,支付条款,保险,装运,抱怨与调停,进出口贸易与补偿贸易,对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广,内容更新;同时主要章节都配套英文对话,有助于读者在学习国际商务英文函电写作的同时,提高专业英语的口头表达能力。 本书可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的,时效性强,贴近业务实践,对实践具有指导意义,是从事国际商务业务工作者的珍贵参考材料。本书在重要章节还附有练习,有助于学生巩固所学章节内容,也方便教师教学参考。 目录 Unit One Global Economy and Market Globalization Globalization of Markets Phases of Globalization Dimensions of Market Globalization Drivers of Market Globalization Finn-level Consequences of Market Globalization: Internationalization of the Firm's Value Chain China in Global Economy Vocabulary Unit Two International Business Introduction Activities in International Business The Nature of International Trade The Nature of International Investment Services Trade as Normal Products How does International Business Differ from Domestic Business? The Four Risks in Internationalization Who Participates in International Business? Why Should We Study International Business? Facilitator of the Global Economy and Interconnectedness Contributor to National Economy A Competitive Advantage for the Firm A Competitive Advantage for Us Vocabulary Unit Three Business Letter Writing Writing Principles of Business Letters Layout of Business Letters Letter Forms Semi-indented Letter Style Blocked Letter Style Words and Expressions Commonly Used in Foreign Trade Unit Four Establishing Business Relations Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises Unit Five Sales Promotion Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises …… Unit Six Enquiries and Replies Unit Seven Quotations, Offers and Counter-offers Unit Eight Orders and Their Fulfilment,and Sales Contracts Unit Nine Terms of Payment Unit Ten Insurance Unit Eleven Shipment Unit Twelve Complaints and Adjustments Unit Thirteen Exporting, Importing and Countertrade Unit Fourteen Foreign Direct Investment and Collaborative Ventures Unit Fifteen E-Commerce Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision,ICC Appendix 2 Documents 参考文献
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