徐凡主编的《跨境电子商务基础与实务(中英双语版高等院校电子商务专业规划教材)》按照理论与实践相结合、市场原理与现实案例相统一的原则，系统阐释了跨境电子商务最新实务操作与商业模式。并以杭州、重庆为例，深度分析现阶段我国跨境电商行业的问题与市场挑战，同时总结跨境电子商务相关法律法规与风险控制核心经典方法。本书内容全面、体系完备，理论与实操相得益彰，旨在使读者全面理解、掌握跨境电子商务的基本理论、实践规范和趋势规律等，力求突出新理论、新知识、新技术和新方法，以培养、提升学习者开拓创新能力。另外，每章文后均配备时效性思考题，强化学习者综合商务素养与批判性思维能力。
本书适合作为国际贸易、国际经济、国际工商管理、商务英语等专业本科三年级及硕士一年级的教材，也可作为广大商务人士跨境电子商务培训教材，以及行业从业者自修提高的参考用书。

Chapter 1 Overview ofE.commerce
1.1 Concep
1.2 Characteristics
1.2.1 Market globalization
1.2.2 The speed oftransaction
1.2.3 The virtualization of transactiOns
1.2.4 LOW cost
1.2.5 Transaction continuity
1.3 Classification
1.3.1 Classificationbythe participantsinthetransaction
1 3.2 Classification by technology adopted
1.3.3 Classification by related goods
1.4 Development history
1.4.1 0verall situation
1.4.2 Development process of global e.commerce
Chapter 2 Overview ofCross—border E.commerce
2.1 The definition ofcross.border e.commerce
2.2 The characteristic of cross—border e—commerce
2.3 The classification of cross.border e.commerce
2.4 The development present situmion in China
2.4.1 Market size
2.4.2 Scale structure
2.4 3 Target market
Chapter 3 Operating Mode
3.1 Graphic ofoperating mode
3.2 The characteristics ofoperating mode
3.2 1 Deepen ofthe electric business industry
3.2.2 Integrated marketing
3.2.3 Basis oflarge data
3.3 The operating mode of foreign trade imports and foreign trade exports
3.3.1 Foreign trade imports
3.3.2 Foreign trade exports
3.4 The process ofoperation
3.4.1 Logistics
3.4.2 Capital flows
3.4 3 The flow ofmanagement
3.4.4 Information flow
Chapter 4 Business Model of Cross.border E。commerce
4.1 Development status
4.2 Business model
412.1 Business to customer
4.2.2 Business to business
4.2.3 Customer to customer
4.2.4 Consumerto business
4.2.5 Business.Medium—Consumer
4.3 Comparison of the main modes of cross—border e—commerce
Chapter 5 Platform of Cross.border E.commerce
5.1 Concept ofcross.border e—commerce
5.2 Trading platform
5.2.1 eBay
5.2.2 Haitao.com
5 2 3 Amazon
5.3 Paymentplatform
5.3.1 Electronic payment
5.3.2 PayPal
5.3.3 Alipay
5.4 Self.built cross.border e—commerce platform model
5.4.1 Concept
5.4.2 Advantages
Chapter 6 International Logistics Services Pattern
6.1 Concept ofcross—border logistics
6.2 Classification ofcross.border Logistics
6.2.1 Third—party logistics
6.2.2 Fourth party logistics
6.2.3 Overseas warehousing
6.3 Main intemational express
6.3.1 DHL express
6.3.2 United Parcel Service
6.3.3 Express mail service
6.4 The selection ofcross—border logistics mode
6.4.1 Cross—border e—commerce export logistics mode
6.4.2 Cross.border e—commerce import logistics mode
Chapter 7 Technology of Cross border E—commerce
7.1 Electronic data interchange
7.1.1 Definition
7.1.2 Characteristic
7.1.3 Challenges in EDI implementation
7.2 Big Data
7.2.1 Definition
7.2.2 Characteristics
7.2.3 Cross—border e—commerce credit evaluation system based on Big Data
7.3 Cloud computing
7.3.1 Definition
7.3.2 Cloud computing and environment
7.4 Information and communication technology
7.4.1 Definition
7.4.2 ICT development index
Chapter 8 Cross.border E.commerce in Hangzhou
8.1 Development status
8.1.1 Institutional mechanism innovation guarantee
8.1.2 Rapid growth in business size
8.1.3 The industrial system is gradually enriched
8.2 Major constraints for cross—border e—commerce in Hangzhou
8.2.1 Policy orientation is unclear
8.2.2 Regulation and staffing cannot meet the needs
8.2.3 Fierce competition among the pilot cities
8.3 Suggestions on the further development
8.3.1 Improve business scale and logistics efficiency
8.3.2 Vigorously promote and expand the influence ofpilot
8.3.3 Explore cross.border trade export business
Chapter 9 Cross—border E.commerce in Chongqing
9.1 Development status
9.1.1 The exponential growth of cross—border e—commerce trading
9.1.2 Cross.border logistics