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书名 商务英语书面沟通--商务英语写作修辞失误与纠误/商务英语学习精品系列
分类 教育考试-外语学习-英语
作者 李太志
出版社 国防工业出版社
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简介
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为了更有效地进行商务英语书面交流与沟通,树立明确的商务英语写作修辞意识,《商务英语书面沟通——商务英语写作修辞失误与纠误》拟从以下七方面对商务英语写作,特别是对商务英语写作修辞失误进行评论分析,并做现代化、专业化、行业化的完善升级。本书由李太志编著。

内容推荐

《商务英语书面沟通——商务英语写作修辞失误与纠误》由李太志编著,本书从几个方面对商务英语写作,特别是对商务英语写作修辞失误进行了评论分析,并做了相应的改善升级,希望《商务英语书面沟通——商务英语写作修辞失误与纠误》能帮助广大商贸工作者提高商务英语书面交际与沟通的能力。

目录

PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS

 Unit 1 Awareness for Effective BE Practical Writing

1.1 Awareness for Effective BE Practical Writing

1.2 Role of Awareness for Effective BE Practical

 Writing

 Unit 2 Comment on the Correct Use of BE Practical Writing Principles

2.1 Comment on the Use of the KISS Principle

2.2 Comment on the Use of the Businesslike

Poise for BE Writing

2.3 Comment on the Use of the Six C's

2.4 Comment on the Use of Modern

 Terminology

 Unit 3 Errors Resulting from the Negative Impact of the Chinese Language

3.1 Run-on Sentences

3.2 Dangling Modifiers

3.3 Luxurious Phrases

3.4 Too Many Verbs

PART Ⅱ EXTERNAL COMMUNICATION

 Unit 4 Seven Steps to Effective BE Letter Writing

4.1 Comment on the Layout of BE Letters

4.2 Comment on the Writing Approach

4.3 Comment on the Style of the Original Letter

 and Make Your Revision

 Unit 5 Comment on Routine & Non-Routine Request Letters

5.1 Routine Request Letters on Catalogues

 Replies

5.2 Non-Routine Request Letters on Various

 Things & Replies

 Unit 6 Comment on Application Letters

6.1 Comment on the Unsolicited Application

 Letters

6.2 Comment on the Solicited Application

 Letters

6.3 Compare the Tone of the Application

 Letters

 Unit 7 Comment on Resume

7.1 Comment on Peter Johnson's Resume

7.2 Compare the Following 2 Resumes

 Unit 8 Comment on Persuasive Sales Letters

8.1 Unsolicited Sales Letters for Product/

 Service Promotion & Replies

8.2 Solicited Sales Letters for Product/

 Service Promotion & Replies

 Unit 9 Comment on Complaint Letters

9.1 Comment on the Complaint Letter

9.2 Comment and Make Improvement on

 Complaint Letters

9.3 Compare and Comment on the Two

Complaint Letters

 Unit 10 Comment on Agency Letters

10.1 Comment on the Agency Letter

10.2 Make Improvement on Agency Letter

10.3 Compare and Comment on the Two

 Agency Letters

 Unit 11 Comment on Social Letters

11.1 Comment on Social Letters

11.2 Comment on Invitation Letter & Its Reply

11.3 Comment and Improve the Following

 Resignation Letter

PART Ⅲ INTERNAL COMMUNICATION

 Unit 12 Comment on Memos

12.1 Comment on Memo Writing and Make

 Improvement

12.2 Comment on Memo Writing and Make

 Improvement

12.3 Compare the Coversation with the Memo

 on the Same Subject

 Unit 13 Comment on Reports

13.1 Comment on Report Writing and Make

 Improvement

13.2 Comment on Report Writing and Make

Improvement

13.3 Compare the Following Two Reports

PART Ⅳ MISCELLANEOUS COMMUNICATION

 Unit 14 Comment on Contracts

14.1 Comment on the Following Sales Contract

14.2 Comment on the Following Purchase

 Contract

14.3 Compare the Following Contract in English and

 Chinese Version

 Unit 15 Comment on Product Instructions/Descriptions

15.1 Comment on Product Instructions/Descriptions

15.2 Comment and Make Improvement

 on Product Instructions

15.3 Compare the Following Instructions

 in English and Chinese Version

 Unit 16 Comment on Business Speeches

16.1 Comment on the Following Business Speech

16.2 Make Comment & Improvement

 upon the Following Speech

16.3 Compare the Following Speech

 in English & Chinese Version

Keys to Exercises

Appendixes

References

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