《西方出版案例分析(西方编辑出版理论与实务英文版系列教材)》由苏世军、张养志主编,收录近三十个西方出版典型案例,内容包括出版公司常见的编辑职业生涯、决策失误、判断失察、文稿质量、预付稿酬、学术出版与商业出版、作者心态、作者与编辑的关系、选题策划、绝版图书处置、图书出版日期选择、图书盈亏报告、市场调查、教材市场定位、纸质图书与电子图书的关系、电子图书发展趋势等许多方面。成功和失败的案例大约各占一半,其中都是出版人职业生涯的亲身经历,对出版产业工作具有重要的参照意义。
《西方出版案例分析(西方编辑出版理论与实务英文版系列教材)》由苏世军、张养志主编,《西方出版案例分析(西方编辑出版理论与实务英文版系列教材)》收录近30个西方出版典型案例,内容涉及编辑与作者、领导与部下、选题策划、图书盈亏报表、市场调查、教材市场定位、纸质图书与数字图书等诸多方面,其中成功和失败案例约各占一半,对出版产业具有重要的参照意义。
Part One Personal Experiences as Editor Working with Authors
Chapter 1 Publishing Career Experiences
Section A Three Case Studies
Section B Two Case Studies
Chapter 2 Relationship Between Author and Editor
Section A Working with Authors
Section B Dealing with Unsatisfactory Writing
Chapter 3 Common Mistakes
Section A Factors That Can Lead to Bad Decisions
Section B Common Areas of Misjudgment
Chapter 4 Common Problems
Section A Problem Areas in List Development
Section B Three Case Studies
Part Two Psychological and Financial Calculation in Book Publishing
Chapter 5 Psychological Role in Book Publishing
Section A Dealing with Inappropriate Behavior
Section B Four Case Studies
Chapter 6 Profit and Loss Reports
Section A A Profit and Loss Account for a Book
Section B Working Through a Budget for a Consumer Book
Part Three Development in the Digital World
Chapter 7 Digital Age
Section A Case Studies — Gardners Books
Section B Two Case Studies
Chapter 8 The Role Digital Books Play
Section A Lies and E-book Statistics
Section B Two Case Studies
Key to Reading Comprehension Questions