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书名 当代国际商务函电
分类 教育考试-外语学习-英语
作者 杨晋
出版社 天津大学出版社
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简介
编辑推荐

这本《当代国际商务函电》由杨晋主编,将现代英美沟通理念和方法融人英语语言的学习中,尤其是每课加入的“优化沟通效果”(communication for Results),意在使学生和读者领悟现代英美职业人员的思维习惯、表达方式、沟通语气,并增强英语语感。另外,意在使学生不仅能够表达出意思,而且懂得如何表达才能达到预期的效果。

内容推荐

这本《当代国际商务函电》由杨晋主编,讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。《当代国际商务函电》适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

目录

Lesson One The Principles of Effective Business Communication

1. Express ideas clearly

2. Keep the message concise

3. Adopt a reader-focused approach

4. Get the right tone and style

5. Have a good command of English

6. Have a good command of business knowledge

New Words and Phrases

Notes

Exercises

Lesson Two Selection of Media

1. Introduction

2. Communication media

3. Communication etiquette

4. Considerations in media selection

Abbreviation for Internet Communication

Smiley for Internet Communication

New Words and Phrases

Notes

Exercises

Lesson Three The Parts and Formats of Business Correspondence (Ⅰ)

1. Introduction

2. Structure of business letters

3. Format of business letters

4. Example letters

5. Format of envelopes

New Words and Phrases

Notes

Exercises

Lesson Four The Parts and Formats of Business Correspondence (Ⅱ)

1. Interoffice memorandum

2. Fax

3. E-mai

4. Website

New Words and Phrases

Notes

Exercises

Lesson Five Resume

1. Introduction

2. Writing strategy

3. Communication for results

4. Formats and examples of a resume

5. Telephone conversation for interview announcement

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Six Application Letter

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Seven Establishing Business Relations

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Eight Status Inquiry

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

lesson Nine Product Inquiry and Reply

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Ten Offer, Counter-Offer and Order

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Eleven Payment Terms

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Twelve Payment by Letter of Credit

 Part Ⅰ Urging Establishment of L/C

1. Introduction

2. Writing strategy

3. Communication for results

4. Examp|e letters

New Words and Phrases

Notes

Useful Expressions

 Part Ⅱ Amendment of Letter of Credit

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

New Words and Phrases

Notes

Useful Expressions

 Part Ⅲ Extension of Letter of Credit

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Thirteen Packing and Shipping Mark

1. Introduction

2. Communication for results

3. Example letters

4. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Fourteen Shipment

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Fifteen Insurance

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Sixteen Complaints and Claims

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Seventeen Adjustment to Claims

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Eighteen Sales Promotion

1. Introduction

2. Writing strategy

3. Communication for results

4. Example letters

5. Telephone conversation

New Words and Phrases

Notes

Useful Expreeions

Exercises

Lesson Nineteen Business Report

1. Introduction

2. Writing strategy

3. Communication for results

4. Example reports

New Words and Phrases

Notes

Useful Expressions

Exercises

Lesson Twenty Business Contracts and Agreements

1. Introduction

2. Writing strategy

3. Communication for results

4. Example contracts

New Words and Phrases

Notes

Useful Expressions

Exercises

Key to the Exercises

Reference

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