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书名 国际商务英语(普通高等院校十二五规划重点教材)/国际贸易系列
分类 教育考试-外语学习-英语
作者 娄钰
出版社 立信会计出版社
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简介
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娄钰主编的《国际商务英语》以全国国际商务专业技术资格考试中规定的相关知识内容为依据,并注意选收国际上最新、最具代表性的材料,力求做到系统性、科学性和实用性的统一。教材中附有大量的国际商务英语资格考试和全国外销员资格考试试题,满足准备国际商务师和外销员考试的读者的需要。

目录

Unit One International Business 

 I. The Conception of International Business

 II. Forms of International Business

 III. Trade Barriers

 IV. Main International Business Organizations

 V. International Business Law

Unit Two International Marketing

 I. The Conception of International Marketing

 II. Functions of Marketing

 III. Marketing Research

 IV. The Marketing Mix

 V. Promotion and Distribution

 VI. Advertising

Unit Three International Finance

 I. The Conception of International Finance

 II. Foreign Exchange and Foreign Exchange Market

 III. International Money System

Unit Four Establishing Business Relation

 I. The Steps of Establishing Business Relationship

 II. Channels of Establishing Business Relation

 III. Writing Principles and Language Features of Business Writing

 IV. The Structure and Layout of a Business Letter

 V. Writing for Business English Telegrams and Telexes

Unit Five Contract

 I. Business Negotiation

 II. The Formation of a Contract

 III. The Contents of a Contract

 IV. Specimen of Sales Contract

Unit Six Exporting and Importing Procedure

 I. Exporting Procedure

 II. Importing Procedure

Unit Seven Trade Terms

 I. International Customs and Practices

 II. The Contents of INCOTERMS 2010

 III. Commission and Discount

Unit Eight Quality of Commodity

 I. The Importance of the Quality of Goods

 II. Methods of Stipulating Quality of the Goods

 III. Quality Clause in the Sales Contract

Unit Nine Quantity and Packing of Commodities

 I. The Conception of Quantity of Commodities

 II. The Calculation of the Weight of the Commodities

 III. The Definition of Packing

 IV. The Functions of Packing

 V. Kinds of Packing

 VI. Kinds of Marks

Unit Ten Commodity Inspection

 I. Definition of Commodity Inspection

 II. Time and Place of Inspection

 III. Receipt and Acceptance

 IV. Main Inspection Institutions

 V. Inspection Certificate

 VI. Inspection Clause in Sales Contract

Unit Eleven International Cargo Transportation

 I. Kinds of International Cargo Transportation

 II. Liner and Tramp

 III. Bill of Lading

 IV. Other Kinds of Transportation Documents

Unit Twelve International Cargo Transportation Insurance

 I. The Conception of Transportation Insurance

 II. Risks, Losses and Expenses

 III. China Insurance Coverage

 IV. Institute Marine Cargo Clause

 V. Insurance Documents

Unit Thirteen International Payment

 I. Instrument of Payment

 II. Mode of Payment

Unit Fourteen Disputes, Claims, Arbitration and Force Majeure

 I. Disputes

 II. Claim and Satisfaction

 III. Arbitration

 IV. Force Majeure

Unit Fifteen E-Commerce

 I. The Conception of E-Commerce

 II. Components of an Internet Business

 III. Types of E-Commerce

 IV. The Benefits of E-Commerce

 V. The Implement of E-Commerce

 VI. Applications of E-Commerce

Unit Sixteen Business and Society

 I. Social Responsibility

 II. Business Ethics

 III. Consumerism

Bibliography

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