娄钰主编的《国际商务英语》以全国国际商务专业技术资格考试中规定的相关知识内容为依据,并注意选收国际上最新、最具代表性的材料,力求做到系统性、科学性和实用性的统一。教材中附有大量的国际商务英语资格考试和全国外销员资格考试试题,满足准备国际商务师和外销员考试的读者的需要。
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书名 | 国际商务英语(普通高等院校十二五规划重点教材)/国际贸易系列 |
分类 | 教育考试-外语学习-英语 |
作者 | 娄钰 |
出版社 | 立信会计出版社 |
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简介 | 编辑推荐 娄钰主编的《国际商务英语》以全国国际商务专业技术资格考试中规定的相关知识内容为依据,并注意选收国际上最新、最具代表性的材料,力求做到系统性、科学性和实用性的统一。教材中附有大量的国际商务英语资格考试和全国外销员资格考试试题,满足准备国际商务师和外销员考试的读者的需要。 目录 Unit One International Business I. The Conception of International Business II. Forms of International Business III. Trade Barriers IV. Main International Business Organizations V. International Business Law Unit Two International Marketing I. The Conception of International Marketing II. Functions of Marketing III. Marketing Research IV. The Marketing Mix V. Promotion and Distribution VI. Advertising Unit Three International Finance I. The Conception of International Finance II. Foreign Exchange and Foreign Exchange Market III. International Money System Unit Four Establishing Business Relation I. The Steps of Establishing Business Relationship II. Channels of Establishing Business Relation III. Writing Principles and Language Features of Business Writing IV. The Structure and Layout of a Business Letter V. Writing for Business English Telegrams and Telexes Unit Five Contract I. Business Negotiation II. The Formation of a Contract III. The Contents of a Contract IV. Specimen of Sales Contract Unit Six Exporting and Importing Procedure I. Exporting Procedure II. Importing Procedure Unit Seven Trade Terms I. International Customs and Practices II. The Contents of INCOTERMS 2010 III. Commission and Discount Unit Eight Quality of Commodity I. The Importance of the Quality of Goods II. Methods of Stipulating Quality of the Goods III. Quality Clause in the Sales Contract Unit Nine Quantity and Packing of Commodities I. The Conception of Quantity of Commodities II. The Calculation of the Weight of the Commodities III. The Definition of Packing IV. The Functions of Packing V. Kinds of Packing VI. Kinds of Marks Unit Ten Commodity Inspection I. Definition of Commodity Inspection II. Time and Place of Inspection III. Receipt and Acceptance IV. Main Inspection Institutions V. Inspection Certificate VI. Inspection Clause in Sales Contract Unit Eleven International Cargo Transportation I. Kinds of International Cargo Transportation II. Liner and Tramp III. Bill of Lading IV. Other Kinds of Transportation Documents Unit Twelve International Cargo Transportation Insurance I. The Conception of Transportation Insurance II. Risks, Losses and Expenses III. China Insurance Coverage IV. Institute Marine Cargo Clause V. Insurance Documents Unit Thirteen International Payment I. Instrument of Payment II. Mode of Payment Unit Fourteen Disputes, Claims, Arbitration and Force Majeure I. Disputes II. Claim and Satisfaction III. Arbitration IV. Force Majeure Unit Fifteen E-Commerce I. The Conception of E-Commerce II. Components of an Internet Business III. Types of E-Commerce IV. The Benefits of E-Commerce V. The Implement of E-Commerce VI. Applications of E-Commerce Unit Sixteen Business and Society I. Social Responsibility II. Business Ethics III. Consumerism Bibliography |
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