《营销科学学报》始终把培养学术新人放在重要地位，开辟了博士生论坛，设立了中国营销科学博士生研究基金，扶持博士生的学术成长。过去几届博士生论坛的优秀论文获奖者，今天大都成长为国内著名高校营销学科的青年学术骨干；获得研究基金资助的博士生，大提交了优秀的博士学位论文或在高水平的学报上发表了高质量的学术论文。《营销科学学报》已经成为青年营销学者展示才能与智慧的舞台！

本书系“营销科学学报”之第6卷。

Value Formation and Its Impact on Purchase Intention--The Case of the Passenger Car Market in Beijing

How Priming information Alters Consumers' Willingness to Pay during Consecutive Service Experiences

The Influence of Self-Construal and Brand Commitment on Consumers' Responses to Product-Harm Crisis. An Attribution Theory Perspective

The Study of Online WOM Marketing. An empirical study based on online film review and box office receipts of Korea

"Humanlity","Trendiness" and "Elegance": The Different Effects of Perceived Brand Personality on Brand Extension Evaluation

The Fragile Love. Influence of Information Accessibility on Brand Attitude

The Impact of the Farmers' Personal Relationship Network Structure on the Company's Use of Power and Its Consequences in the Contractual Channel of the Agricultural Products

Dual Channel with Information Asymmetry

Research on Marketing in China. --A Content Analysis of Publications in Leading English and Chinese Journals, 2000-2008