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书名 STEP BY STEP听懂CNN财经评论(附光盘)/CNN互动英语系列
分类 教育考试-外语学习-英语
作者 LiveABC
出版社 科学出版社
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简介
目录

前言

光盘使用方法

行业之道

广告大师告诉你——广告该怎么“玩”

Modern Mad Man

Creative Maverick David Droga Takes Stock of Today's Advertising Landscape

探究百万名表的工艺价值

The Hands of Time

Gene!rations of Skilled Watchmakers Keep Piaget Ticking

电子书将颠覆你的阅读习惯?

E——Reader Revolution

More Book Lovers Forsake Paper as the Electronic Medium Takes 0ff

电视购物的今与昔

Home Shopping Chic

Hot Designers and Devoted Customers Flock to Cable TV's Virtual Malls

视频网站“征战”正酣

Live and Uncensored

Video Sites Challenge YouTube's Dominance of the Online Frontier

品牌哲学

从“汉堡”大学看麦当劳的员工训练哲学

Hamburgerology 101

McDonald's University Trains the Next Crop of Big Mac Managers

驰骋全球60年的法拉利

60 Years in the Fast Lane

Racing and Sports Car Legend Ferrari Celebrates'Landmark

达美乐比萨吃起来像纸板?创意负评营销大成功

A Hot Slice of the Truth

Domino's Introduces New Pizza While Trashing the Old

可口可乐传奇——咳嗽药水的成功故事

Pop Icon

Putting the Fizz in the Coca—Cola Brand

百年出版企业的经营之道

In His Blood

Harold McG raw Heads Family Media Empire

财经内幕

财经数据“EBITDA”背后的真相

Jargon Buster:EBITDA

A Sneaky Way to Hide a Company's Performance

钻石晶莹剔透下的血泪真相

Stones frOm Blood

Conflict Diamonds Continue to Flow frOm War—Torn West Africa

格林斯潘回忆录大暴政治内幕

The Gloves Come Off

Alan Greenspan Pulls No Political Punches in His New Memoi r

美国资本市场的警钟——席梦思破产内幕

Bled Dry

Corrupt Capitalism Sends Mattress Icon to Its Deathbed

美国房市泡沫化,格林斯潘是罪魁祸首?

Savior or Saboteur?

Did Alan Greenspan's Own Policies Build and Then Burst the Housing Bubble?

商海拾趣

从全球首富到慈善家——CNN专访比尔·盖茨

Gates on Giving

Microsoft Founder Discusses the Importance of Philanthropy in Tough Times

时尚奢华的黑暗面——难以杜绝的仿冒世界

The Dark Side of Luxury

Police and Officials Struggle to Stay Ahead of an Avalanche of Cheap Fakes

都市奇观——油田就在你家旁边

Downtown Drilling in Disguise

Going Undercover to Pump uD L.A.'s Urban Oil Deposits

为什么女人赚钱比男人少

Bridging the Gap

Working Women Still Struggle for Equal Pay

广告技术大跃进——你看广告,广告也看你

Ads That Watch You

The Next Generation of Computerized Billboards Gets Personal

史上最大的豪华客机世纪首航

Maiden Flight

Passengers Pay Top Dollar to Soar into History on the A380

东芝发布甲醇充电移动电话

Toshiba Introduced Fuel—Cell Phone

你所不知道的美国职业棒球比赛作弊手法

Baseball's Cheating Champs

Playing Fast and Loose with the Rules Started Long Before the Steroid Scandal

都是火山惹的祸——英航高空惊魂记

Terror at 37,000 Feet

Near Disaster Illustrates the Dangers of Volcanic Ash

全球粮食价格不断攀升

The Cupboard Is Bare

A Perfect Storm of Factors Sap World Food Supply

地球变暖是世纪大骗局?

Too Hot to Handle?

Opponents Give Global Warming the Cold Shoulder

编辑推荐

英语学了这么多年,想看看英语新闻却觉得听起来很吃力?看着新闻画面似乎不难猜出新闻主要事件是什么,但对于新闻细节内容却几乎听不懂?

收听国际英语新闻是与国际接轨、掌握时事最好的方式,而CNN是最具国际知名度的新闻媒体之一。由LiveABC编著的《STEP BY STEP听懂CNN财经评论》内容均取材自CNN电视新闻网,对于想要提高英语水平及职场竞争力,同时了解科技前沿与发展脉络,拓展视野,吸收新知的读者,本书将是您的最佳选择。

内容推荐
本书精选26篇报道, 依主题分为以下五大部分: 行业之道 ; 品牌哲学 ; 财经内幕 ; 商海拾趣 ; 环球生活。全书的新闻报道中英文对照, 而且给出了单词与重要词组解析, 并补充了相关词汇及延伸用法。
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更新时间:2025/3/1 20:22:18