赫纳编著的《跨商务世界的跨文化沟通/外教社跨文化交际丛书》为“外教社跨文化交际丛书”之一，编者Hinner精选了19篇论文，探讨了商业世界中文化和跨文化因素对此的影响。作者包括国际知名的跨文化交际学者Young Yun Kim,Geert Hofstede,Jia Yuxin等。编者Hinner本人还特别为本书撰写一篇绪论。

在经济全球化时代，跨文化交际的重要性日益凸显。了解不同文化的差异也成为跨国企业避免国际商务合作中的摩擦和障碍、进行有效跨文化商务沟通的首要前提。以此为宗旨，赫纳编著的《跨商务世界的跨文化沟通/外教社跨文化交际丛书》精选了世界跨文化交际研究领域的知名专家撰写的20篇精品文章，从宏观和微观两个层面阐述了跨文化交际如何影响、引导和决定世界商务的方方面面，并针对如何提高跨文化交际能力提出了中肯有效的建议。本书对跨文化交际研究者、跨国企业管理者，以及其他读者均有极高的参考价值。

General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner

Intercultural Communication for a Global Society D. Raylleisey

A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen

Adapting to a New Culture: An Integrative Communication Theory Young YunKim

Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia

Cultural Constraints in Management Theories GeertHofstede

Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume

Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao

The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer

The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo

Gender- Related Differences in Intercultural Communication Andrea Graf

Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller

The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij

Visual Advertising across Cultures PauIMessaris

The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman

Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia

Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis

Brand-Building in the Chinese Social and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen

Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang

Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin