张颖主编的《外贸函电》首先介绍了外贸函电的格式和写作原则,然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等,可以帮助读者更好地掌握外贸业务知识和书面磋商技能。
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书名 | 外贸函电(21世纪高职高专经管专业精编教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 张颖 |
出版社 | 清华大学出版社 |
下载 | ![]() |
简介 | 编辑推荐 张颖主编的《外贸函电》首先介绍了外贸函电的格式和写作原则,然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等,可以帮助读者更好地掌握外贸业务知识和书面磋商技能。 内容推荐 张颖主编的《外贸函电》以外贸函电磋商能力训练为主线,通过项目导向展现了对外交易磋商的流程,旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则,然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等,可以帮助读者更好地掌握外贸业务知识和书面磋商技能。 《外贸函电》可作为高等院校国际商务专业及经济贸易类专业学生的教材,也可作为国际商务工作者和外贸业务员的参考用书和自学用书。 目录 Introduction of Business Letter Writing Learning Objectives Objectives Description Writing Strategy Skill Training Project 1 Establishing Business Relations. Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 2 Enquiries and Replies Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 3 Offers and Counter Offers Learning Objectives Objectives Description Writing Skill Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 4 Sales Promotion Learning Objectives Objectives Description Writing Skill Useful Expressions Specimen Letters Notes Skill Training Project 5 Conclusion of Business Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 6 Terms of Payment Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 7 Packing Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 8 Shipment Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 9 Insurance Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 10 Claim and Settlement Learning Objectives Objectives Description Writing Strategy.....~ Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 11 Agency Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Keys to Skill Training Introduction of Business Letter Writing 参考书目 |
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