《当代商务英语综合教程》为基础阶段精读教材,供高职高专商务英语专业或应用英语专业学生使用,也可供程度相当的自学者使用。
本教程以课文为中心,由浅入深,循序渐进,进行语音、语法、词汇等基础知识的综合教学;对学生的听、说、读、写、译等基本技能进行全面的训练,培养学生准确运用所学知识进行语言交际的能力。
本教程的所有课文力求内容丰富,题材各异,主题贴近生活与商务实际,视角触及面广,关注实用性。
本教材是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。本教材有以下特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化听说读写译技能训练;富有时代特色,商务与语言有机衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。
Bookmap
Unit 1
Text A The Perfect Picture
Language in Use
Text B Microsoft Seeks to Buy Yahoo! and Take Down Google
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your Brand Is?
Unit 4
Text A Influencing Bosses and Making Friends
Language in Use
Text B Boeing vs Airbus: This Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B Risky Business
Unit 6
Text A Virtual-Relationship Oddities
Language in Use
Text B How to Raise Business Finance
Unit 7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit 8
Text A What Are Organisational Myths?
Language in Use
Text B CoPing With Catastrophe
Unit 9
Text A How Markets Move Space
Language in Use
Text B Dealing With Difficult Employees
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dream
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language in Use
Text B Understanding Hostile Customers
Unit 13
Text A Reading to Make Us Glad
Language in Use
Text B Twenty More UPS Retail Stores to Offer Logistics Services to Businesses
Unit 14
Text A Waking Up
Language in Use
Text B The Nike Transnational Social Movement
Appendix Selected Readings英语名篇选读
Glossary