本教材的第一部份内容为个人求职简历、自传及自我推荐信的书写,读者学习之后可获得如何推销自己的方法;在第三及第四部份的提案写作及商业计划书写作中,则可学会如何系统地推销自己的想法。
本书几乎囊括了包括工作申请、公司内外沟通的邮件、备忘录、对内提案报告及对外筹资的商业计划书等所有商务写作的文体类型。目的是辅助教师向学生呈现一套全方位的、实用性强的商务沟通模型。
Part Ⅰ Job Application -- delivering the personal message
Chapter 1 Rosumo
Chapter 2 Autobiography
Chapter 3 Cover Letter
Appendix 1 Adjectives
Appendix 2 Business Categories and Company Organization
Appendix 3 Job Titles
Appendix 4 Action Verbs
Part Ⅱ Company Correspondence -- knowing how to deliver informative, positive and negative messages
Chapter 4 Principles of Business Correspondence
Chapter 5 Email Writing
Chapter 6 Memo Writing
Chapter 7 Letter Writing
Part Ⅲ Writing a Business Proposal -- knowing how to deliver persuasive messages
Chapter 8 Introduction
Chapter 9 Writing the Body of a Proposal
Chapter 10 Writing an Executive Summary
Appendix of a Business Proposal
Part Ⅳ Writing a Business Plan -- seeking investment opportunities through informative and persuasive messages:
Chapter 11 Introduction
Chapter 12 Starting to Write
Chapter 13 Marketing and Sales Plan
Chapter 14 Management Team
Chapter 15 Financial Plan
Chapter 16 Executive Summary
Chapter 17 Company Description
Chapter 18 Conclusion