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| 书名 | 新剑桥商务英语经典教程(附光盘高等学校商务英语规划教材) |
| 分类 | 教育考试-大中专教材-成人教育 |
| 作者 | 刘沛 |
| 出版社 | 华中科技大学出版社 |
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| 简介 | 编辑推荐 BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。 综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。全书共具三个特点：1、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及BEC考试辅导专家组成，在认真研究最新考试大纲的基础上，精心编写了本书；2、十个单元内容的选编涵盖了当今世界上最新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；3、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BEC Vantage(中级)、BEC Higher(高级)的考试。 本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。 目录 Unit One Work Roles & Communication Part Ⅰ Reading Text A Background Information Reading Text A The Success of Starbucks Vocabulary Text B Background Information Reading Text B Midnight Apps Had Failed Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Two Establishing Business Relations & Entertaining a Client Part Ⅰ Reading Text A Background Information Reading Text A Making Business Personal Vocabulary Text B Background Information Reading Text B Meetings without Meals Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Three Company Structure & Stocks Part Ⅰ Reading Text A Background Information Reading Text A Company Structure Vocabulary Text B Background Information Reading Text B Wall St. Unfazed by Stress Test Details Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Four Brand Power & Global Brands Part Ⅰ Reading Text A Background Information Reading Text A Chinese Sports Brands Vocabulary Text B Background Information Reading Text B Public Relations Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Five Mergers & Acquisitions Part Ⅰ Reading Text A Background Information Reading Text A Coke Bid for Juice Maker Turns Sour Vocabulary Text B Background Information Reading Text B How to Start a Business Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking BEC Vantage Model Test Unit Six Business Ethics & Environmental Report Part Ⅰ Reading Text A Background Information Reading Text A Sentenced To Death in China Milk Scandal Vocabulary Text B Background Information Reading Text B Responsibility to Natural Environment Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Seven Corporate Culture & Culture Diversity Part Ⅰ Reading Text A Background Information Reading Text A Understanding Corporate Culture Vocabulary Text B Background Information Reading Text B Cultural diversity--IBM style Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Eight Business Expenses & Business Trip Part Ⅰ Reading Text A Background Information Reading Text A Learn New Ways to Manage Business Expenses Vocabulary Text B Background Information Reading Text B How to Put the Brakes on Rising Travel Expense Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Nine Staff Movtivation & Recruitment Part Ⅰ Reading Text A Background Information Reading Text A Employee Motivation Principles Vocabulary Text B Background Information Reading Text B Google Recruitment Drive Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Ten Entering a Market & Global Sourcing Part Ⅰ Reading Text A Background Information Reading Text A A Marketing Stunt Done Right Vocabulary Text B Background Information Reading Text B Haler Aims to Be a Mainstream Brand in the US Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking BEC Higher Model Test Keys |
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