王洪涛主编的这本《商务英语口语》基于“任务驱动”的理念,适当兼收以往教材的好经验,紧跟国内外贸易市场的形势,与时俱进;同时贴近学生的知识结构和能力,按照贸易流程的环节,循序渐进,内容翔实,突出实用。本教材专业性强,更突出口语技能的训练和培养,便于教和学;各章节配有针对性强的练习,有的配有注释,每节后配有背景知识简介等,结构完整,知识点完备。
王洪涛主编的这本《商务英语口语》秉承“任务驱动”的理念,以贸易流程的环节为结构,各章节既相互联系又各自独立,突出口语,侧重商务实务,强调实用。教材分为以下几方面的内容:(1)企业日常商务活动(Business Routine);(2)接待(Business Reception);(3)商务谈判(Business Negotiation);(4)交易(Business Transaction);(5)结汇(Settling of Exchange);(6)业务登记与文件存档(Business Registration & Document Archiving)。本书内容翔实,结构严谨,外贸知识、文化背景、外贸术语兼备,各章节配有练习、背景知识简介和注释等,反复朗读记忆,情景演练,再配合使用电子教材,教学效果理想,学生学后可直接上岗使用。
《商务英语口语》可作为高职高专国际贸易、商务英语专业及相关专业教材,也可作为有关从业人员的培训教材或阅读参考书。
Unit 1 Arranging for an Appointment/1
Building up Business Relations/6
Order Inquiry/12
Confirming an Appointment/17
Credit Investigation/22
Unit 2 Showing Around the Company/27
Meeting at the Airport/31
Greetings and Introductions/35
Reception Banquet/40
Unit 3 Making offers and Counter-offers/45
Negotiations on Terms of Payment/51
Negotiations on Commission/56
Negotiations on Terms of Shipment/61
Signing a Contract/66
Opening a Negotiation/73
Making Inquiries/79
Unit 4 Shipment/86
Insurance/92
Delivery/98
Payment/103
Inspection/110
Goods Preparation/117
Unit 5 Settling of Exchange/121
Unit 6 Business Registration & Document Archiving/126