英语语言基础在商务英语教学中的重要地位和作用是显而易见的。在经济全球化浪潮的冲击下,各种涉外工作对外语人才特别是商务英语人才的要求越来越高。本教程以高等职业技术学院、独立本科院校商务英语专业学生入学水平的中等程度为起点,在学完本教程后,力争做到:中上等水平的学生在英语语言知识和语言的实际运用能力方面,可以达到商务英语中高级、高等学校英语专业第四级结束时的水平,能够从事一般商务英语工作;中等水平的学生能够达到商务英语中级、大学英语六级水平,能够从事使用英语的相关商务工作。
Acknowledgement
Bookmap
Unit 1
Text A Spotlight on Copenhagen
Language in Use
Text B Lenovo Steps Out Onto Global Stage
Unit 2
Text A A Coke and a Smile
Language in Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language in Use
Text B Look up!Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China’S Commercial Ties with EU
Unit 5
Text A The Value of Time
Language in Use
Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
Text A Delight
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children:Finding the Middle Ground Between
Lonely and Lionized
Language in Use。
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B Competitive Strategy and Change Management
Unit 9
Text A Home
Language in Use
Text B Three-point Turn———Hyundai in America
Unit 10
Text A My Bank Account
Language in Use
Text B Lessons from the Enron Scandal
Unit 11
Text A Leave Your Hat On.but Lose the Jeans
Language in Use
Text B The Internet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons~Is Franchising Right for You?
Unit 13
Text A Heard on the Street
Language in Use
Text B Creating a High Performance Culture——Breathe in and out
Unit 14
Text A I Know Why the Caged Bird Sings
Language in Use
Text B The Culture of Collaboration:Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Black Horse
Language in Use
Text B What is“Lean”about Product Development?
Appendix