本书作者从书面语篇体裁的现实、意图、分析和应用四个层面入手，分析了广告、商务、学术、经济、法律以及媒体等领域的众多实际文本，搭建起语篇体裁研究的三维模型，试图把体裁研究从单纯的学术概念转化到实际应用中来。

体裁研究可以帮助深入理解类似学术论文、专业文件以及机构条款等各种书面语篇的特色和内容。但是，人们对于体裁研究的应用却仍局限于语言教学及培训领域．对于语篇体裁的认识还停留在简单且理想化的层面。实际上，在工作生活中遇到的语篇体裁多是动态复杂的，应该从多个方面进行分析，才能做到精准的理解。本书作者从书面语篇体裁的现实、意图、分析和应用四个层面入手，分析了广告、商务、学术、经济、法律以及媒体等领域的众多实际文本，搭建起语篇体裁研究的三维模型，试图把体裁研究从单纯的学术概念转化到实际应用中来。

Acknowledgements

Introduction

Overview

Chapter 1 Perspectives on written discourse

1．1 History and development

1．2 Multi-perspective model of discourse

1．3 Genre—based view of discourse

The world of reality

Chapter 2 Genres within specific domains

2．1 Registers，genres and disciplines

2．2 Disciplinary variation in genres within academic

domains

2．3 Variation in genres within professional domains

Chapter 3 Genres across domains：Genre colonies

3．1 Promotional genres

3．2 Academic introductions

3．3 Reporting genres

The world of private intentions

Chapter 4 Appropriation of generic resources

4．1 Invasion of territorial integrity

4．2 Philanthropic fundraising

4．3 Public discourse：Memorandum of

understanding

Chapter 5 Generic integrity

5．1 Identifying generic integrity

5．2 Dynamics of generic integrity

5．3 Generic competence and professional expertise

The world of analytical perspectives

Chapter 6 Integrating research methods

6．1 Investigation goals

6．2 Towards a multi-perspective model

6．3 Integrating perspectives

The world of applications

Chapter 7 Applications of genre theory

7．1 The power and politics of genre

7．2 Genres in translation and document design

7．3 Genres in applied linguistics

References

Index