步入21世纪,我国申办奥运的成功,特别是2010年上海世博会的申办成功都要求我们加大会展业的人力资源建设和人员培训。为此,编者编著了《会展实用英语》,希望能借此提升从事该行业的人员的技能层次和语言水平。全书共设23个单元,每个单元的课文以介绍会展业为切入点,向读者提供相关的背景和运营特色。
Module One Preparation for Exhibitions
Unit 1 Choosing A Venue
Unit 2 Building the Booth
Unit 3 Booth Staff
Unit 4 Exhibition Sponsors
Unit 5 Promoting the Show
Module Two Sevices during Exhibitions
Unit 6 Negotation
Unit 7 Shipping
Unit 8 Insurance
Unit 9 Sales Presentation
Unit 10 Giveaways
Module Three Sevices after Exhibitions
Unit 11 Complaints
Unit 12 Dismantling
Unit 13 Letter Writing
Unit 14 Liaison
Unit 15 Security
Module Four Preparation for Conferences
Unit 16 Conferences
Unit 17 Conference Centers
Unit 18 Budget
Unit 19 Formal Invitation
Unit 20 Seating Arragements
Module Five Meeting Operation
Unit 21 Registration
Unit 22 Food and Beverage
Unit 23 Meeting Equipment