Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student?Ts own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.

1 Development of the Marketplace

Careers in Marketing Crate and Barrel

Portfolio Project What Is a Portfolio?

The Marketing Connection

The Changing Marketplace

The Current Marketplace

2 The Character of the Market

Careers in Marketing American Heart Association

Portfolio Project Organizing and Planning

The Economic Environment

Business Development

Management and Leadership

3 Developing Your Product

Careers in Marketing Union Rescue Mission

Portfolio Project Interests, Values, and Careers

Self-Awareness

Values and Goals

Features and Benefits

4 Product Promotion: Your Self-Presentation

Careers in Marketing Nike

Portfolio Project Introducing Yourself

A Positive Attitude

Professional Behavior

First Impressions

5 Who is Your Market?

Careers in Marketing Webhire

Portfolio Project Involving Others in Your Portfolio

Identify Market Segments

Research Your Target Market

Explore Opportunities

6 Strategy and Planning

Careers in Marketing Fisher-Price Brands

Portfolio Project Your Self-Marketing Plan

Positioning Yourself

Your Personal Marketing Plan

Career Trends

7 Resumes: Your Personal Advertisement

Careers in Marketing Frontgate

Portfolio Project Your Resume

Where to Begin

Content and Structure

Resume Formats

8 Pricing Your Product

Careers in Marketing Steelcraft

Portfolio Project Demonstrating Your Value to an Employer

Money and Value

Salary Research

Salary Negotiations

9 Product Promotion: Correspondence and Other Tools

Careers in Marketing Target

Portfolio Project Writing Effective Letters

Business Correspondence

Structure and Etiquette

Employment Correspondence

10 Product Promotion: Selling Yourself in Interviews

Careers in Marketing Verizon Wireless

Portfolio Project Answering Tough Interview Questions

Interview Basics

During and After the Interview

Listening and Nonverbal Skills

11 The Entrepreneurial Spirit

Careers in Marketing Mary Kay Inc.

Portfolio Project Demonstrating Your Best Work

Entrepreneurs in Our Economy

Starting a Small Business

Becoming an Entrepreneur

12 Workplace Success

Careers in Marketing Old Navy

Portfolio Project Showing Your Portfolio

Starting a New Job

Employment Satisfaction

Issues in the Workplace

Glossary

Index