“这不是你说的什么，而是大家听到的东西”，本书围绕语言的艺术，告诉我们日常生活中说话的技巧，一些常用的礼貌细节。掌握了书中的方法和技巧，你就能在朋友面前谈笑风生，侃侃而谈；在恋人面前蜜语甜言，爱意无限；在上司面前不卑不亢，应付自如；在陌生人面前落落大方，彬彬有礼；在演讲台上，妙语生花，潇洒自如；在论辩坛上雄智多辩，巧舌能战。

有的人知识渊博，却拙于表达，致使“内秀”无法外显；有的人工作出色，却因为“出口伤人”而迟迟得不到晋升；有的人面对心爱之人，却不知道该怎么表达，枉错过美好姻缘……本书模拟人生关键处的实战说话场景，教你娴熟掌握各种说话技巧：何时嘘寒问暖、何时甜言蜜语、何时谦虚退让、何时慷慨激昂、何时出语反击，力促你不因“不会说话”而耽误了自己的前程!

Acknowledgments

Introduction

Ⅰ.The Ten Rules of Effective Language

Ⅱ.Preventing Message Mistakes

Ⅲ.Old Words，New Meaning

Ⅳ.H0w“Words That Work”Are Created

Ⅴ.Be the Message

Ⅵ.Words We Remember

Ⅶ.Corporate Case Studies

Ⅷ.Political Case Studies

Ⅸ.Mvths and Realities About Language and People

Ⅹ.What We REALIJY Care About

Ⅺ.Personal Language for Personal Scenarios

Ⅻ.Twenty-one Words and Phrases for the Twenty-first Century

ⅩⅢ.Conclusion

The Memos

Appendices

The 2003 California Gubernatorial Recall

The 21 Political Words and Phrases

You Should Never SayAgain

Plus a Few More

The Clinton Impeachment Language

Notes

Index

Addendum