随着中国加入WTO和国际经济贸易的迅速发展，我国的经济正在更深层次地融入世界经济体系之中，企业也更多地直接参与国际竞争。要想在竞争中取胜，企业则需要一批既有外贸专业知识和技能，又有较高商务英语水平的外贸实用型人才。

为了适应高职高专教育的特点及时代发展的新要求，我们组织编写了本书，书中内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式发票，通信方式，促销，付款方式，包装，保险，装运，投诉和索赔等贸易业务。

本书是根据高职高专教育“强化技能，贴近岗位”的特点和要求编写的，是高职高专“十一五”国家级规划教材。

本书内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式发票，通信方式，促销，付款方式，包装，保险，装运，投诉和索赔等贸易业务。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括教学目标、案例、常用短语和典型例句、信函、词汇、信函注释及练习等七个部分。

为了方便教师的教学，本书配有多媒体课件。

前言

Chapter l Layout of a Business Letter

 Learning Aims

 1.1 Parts of a Business Letter

 1.2 Two Styles of Layout

 1.3 Other commonly Used Styles of Layout

 1.4 Envelope

 Vocabulary

 Supplementary Vocabulary for Clothing

 Exercises

Chapter 2 Establishing of Business Relations

 Learning Aims

 Case l

 Case 2

 Case 3

 Case 4

 Case 5

 Vocabulary

 Supplementary Vocabulary for Toys

 Notes to Text

 Exercises

Chapter 3 Enquiry，Offer and Counter-offer

 LearningAims

 Case 1

 Case 2

 Case 3

 Case 4

 Case 5

 Vocabulary

 Supplementary Vocabulary for Arts&Craft

 Notes to Text

 Exercises

Chapter 4 Sending of Proforma Invoice

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Vocabulary

 Supplementary Vocabulary for Electric Appliance

 Notes to Text

 Exercises

Chapter 5 Modes of Modern Communication

 Learning Aims

 5.1 Briefing of Modem Communication

 5.2 Fax

 5.3 E-mail

 5.4 Telex

 5.5 Telegram

 Vocabulary

 Supplementary Vocabulary for Modem Communication

 Notes to Text

 Exercises

Chapter 6 Sales Promotion

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Vocabulary

 Supplementary Vocabulary for Stationery

 Notes to Text

 Exercises

Claapter 7 Terms of Payment

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Case 5

 Case 6

 Case 7

 Vocabulary

 Supplementary Vocabulary for Mechanic Products

 Notes to Text

 Exercises

Chapter 8 Packing

 Leaming Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Vocabulary

 Supplementary Vocabulary for Electronic Products

 Notes to Text

 Exercises

Chapter 9 Insurance

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Case 5

 Vocabulary

 Supplementary Vocabulary for Liglats

 Notes to Text

 Exercises

Chapter 10 Shipment

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Case 5

 Vocabulary

 Supplementary Vocabulary for Vegetables

 Notes to Text

 Exercises

Chapter 11 Complaints&Claims

 Learning Aims

 Case 1

 Case 2

 Case 3

 Case 4

 Vocabulary

 Supplementary Vocabulary for Chemical Products

 Notes to Text

 Exercises

参考译文及答案

 Chapter 1

 Chapter 2

 Chapter 3

 Chapter 4

 Chapter 5

 Chapter 6

 Chapter 7

 Chapter 8

 Chapter 9

 Chapter 10

 Chapter 11