本书是“高职高专商务英语实践系列教材”之一的“商务交际”专册,本书前七个单元涵盖了商务交际中最常见的七种情景:Reception(接待),Telephone Calls(电话),Meetings(会议),Oral Present.ions(演讲),Negotiations(谈判),Complaints(投诉)和Employment Communication(求职交际)。最后一个单元为商务交际中不可缺少的Nonverbal Communication(非言语交际)。
“高职高专商务英语实践系列教材”以全新的视角实践了商务与英语一体化、教学与评估一体化的教学理念,是一套具有国际视野和中国特色的教材。本教材充分体现了高职高专商务英语专业“以实践为核心,以英语为主线。以商务为背景”的教学模式,引入多元化教学评估体系,全英文编写。重点培养学生的商务实践能力。
《商务交际》是融理论知识、沟通技巧、案例分析与现场模拟为一体的教材。
Unit 1 Reception
Learning Objectives
Snapshot
A. Making Reservation,;
B. Making Introductions
C. Starting and Encouraging Small Talks
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning Objectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End of a Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. During a Meeting
D. Ending a Meeting
Assessment
Unit 4 OraIPresentation
Learning Objectives
Snapshot
A. Preparation
B. Introduction of the Presentation
C. Body of the Presentation
D. End of the Presentation
E. Using Visual Aids
Assessment
Unit 5 Negotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Solving a Complaint
Assessment
Unit 7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaICommtmication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ