This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase.Colors, textures, lighting, and graphic art fuse to create expressive,captivating, and functional systems, capable of capturing the attention of potential buyers.With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, exhibition,stand, and event design.

The accelerated rate of growth experienced by the retail industry in recent decades has led this sec-tor to develop a complex system of techniques to encourage purchases at the sales point itself.The vari-ety, sophistication, and creativity of these techniques reflect not only the impressive advances achieved by the commercial sector but also the fast pace at which this sector has evolved in such a short time.

Prior to the economic well-being and the consolidation of modern commerce achieved in the indus-trial West after the Second World War, many retailers were already intuitively using a variety of tech-niques to make their sales points more profitable.These techniques were based on experience, detailed knowledge of clientele, and a controlled scale regarding the commercial establishments. They later became the theoretical basis of modern marketing, merchandising, and the point-of-purchase (POP) dis-ciplines, familiar today in the world of commercial space design.

Among these techniques, POP encompasses the diverse range of elements that are implemented at the sales point with the aim of converting the passive observer into an active buyer. For this reason, they are generally known as POP material.

Introduction

Hang

Guys & Dolls

Men at Work

Stash

Little Red Riding Hood Shop

Griffin

Killah

Smart Travelling Store

Blush Dessous

Marni

Hussein Chalayan

14 Once

Muratti Uomo

Lieu Commun

Y's Store

Display

United Bamboo

Cox & Power

AI Lounge

Can Publishing Bookstore

FAO Schwarz

Bizarre

WATX Shop

Pierre Herme

Genaro

Passeig 40

Fornarina

Tag Heuer

Bomboneria Leonidas

Camper FoodBALL

Transport and Store

Stephane Marais

Rodenstock Gallery

Template in Claska

Me, Issey Miyake

LA Philharmonic Store

The Paul Frank Store

Pharmacy <Zum Lowen yon Aspern>

Aleste Flowpack

Basis Wien

Pierre Herme

Marienapotheke

Directory