本书具有以下特色：1.本书集商务和英语理论知识、实际运用及实训于一体。2. 融入思政元素，体现鲜明的时代特色。3. 架构完整，内容丰富。4. 突出实用性和实战技能，可以让学生接触到生动真实的国际商务英语口语信息，培养学生熟练运用英语从事商务活动的能力。

本书深入贯彻党的二十大精神，以习近平新时代中国特色社会主义思想为指导，准确把握教育事业发展面临的新形势、新任务，以培养学生的商务英语口语能力为核心，把英语语言能力培养与商务知识学习有机结合起来，突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动两大主线，涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。
本书精心设计了与国际商务有关的话题，从国际贸易实务的各个实战环节入手,让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易，书中融入了展示中华文明等内容，通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中应用国际商务英语口语，提高商务交际技能，提升民族自豪感，增强国际视野。
本书配有音频、电子课件等资源，可作为高等院校经贸和英语专业的教材，也可作为相关从业人员的参考书。
本书第三版被评为“十三五”职业教育国家规划教材，“十四五”职业教育国家规划教材。

Chapter 1 Welcoming Clients\t1
PartA\tSituational Dialogue\t2
\tCommunicative Scene 1\t2
\tCommunicative Scene 2\t3
\tCommunicative Scene 3\t3
Part B\tPractical Key Sentences\t7
Part C\tIntegration of Theory and Practice\t8
Part D\tPractice\t11
Chapter 2 Seeking Business Opportunities\t15
Part A\tSituational Dialogue\t16
\tCommunicative Scene 1\t16
\tCommunicative Scene 2\t17
\tCommunicative Scene 3\t18
Part B\tPractical Key Sentences\t23
Part C\tIntegration of Theory and Practice\t25
Part D\tPractice\t27
Chapter 3 Making Inquiries\t31
Part A\tSituational Dialogue\t32
\tCommunicative Scene 1\t32
\tCommunicative Scene 2\t33
\tCommunicative Scene 3\t34
Part B\tPractical Key Sentences\t39
Part C\tIntegration of Theory and Practice\t41
Part D\tPractice\t43
Chapter 4 Business Appointment and Arrangement\t47
Part A\tSituational Dialogue\t48
\tCommunicative Scene 1\t48
\tCommunicative Scene 2\t49
\tCommunicative Scene 3\t50
Part B\tPractical Key Sentences\t54
Part C\tIntegration of Theory and Practice\t56
Part D\tPractice\t58
Chapter 5 Offer and Counter-offer\t61
Part A\tSituational Dialogue\t62
\tCommunicative Scene 1\t62
\tCommunicative Scene 2\t63
\tCommunicative Scene 3\t64
Part B\tPractical Key Sentences\t67
Part C\tIntegration of Theory and Practice\t69
Part D\tPractice\t71
Chapter 6 At China Import and Export Fair\t73
Part A\tSituational Dialogue\t74
\tCommunicative Scene 1\t74
\tCommunicative Scene 2\t75
\tCommunicative Scene 3\t76
Part B\tPractical Key Sentences\t79
Part C\tIntegration of Theory and Practice\t80
Part D\tPractice\t82
Chapter 7 Business Visit\t85
Part A\tSituational Dialogue\t86
\tCommunicative Scene 1\t86
\tCommunicative Scene 2\t87
\tCommunicative Scene 3\t88
Part B\tPractical Key Sentences\t92
Part C\tIntegration of Theory and Practice\t93
Part D\tPractice\t96
Chapter 8 Innovative and Power Brand Strategy\t99
Part A\tSituational Dialogue\t100
\tCommunicative Scene 1\t100
\tCommunicative Scene 2\t101
\tCommunicative Scene 3\t102
Part B\tPractical Key Sentences\t107
Part C\tIntegration of Theory and Practice\t109
Part D\tPractice\t111
Chapter 9 Packing and Quality Inspection\t115
Part A\tSituational Dialogue\t116
\tCommunicative Scene 1\t116
\tCommunicative Scene 2\t117
\tCommunicative Scene 3\t118
Part B\tPractical Key Sentences\t121
Part C\tIntegration of Theory and Practice\t123
Part D\tPractice\t125
Chapter 10 Acceptance and Orders\t129
Part A\tSituational Dialogue\t130
\tCommunicative Scene 1\t130
\tCommunicative Scene 2\t131
\tCommunicative Scene 3\t132
Part B\tPractical Key Sentences\t136
Part C\tIntegration of Theory and Practice\t137
Part D\tPractice\t140
Chapter 11 Business Telephone Calls\t143
Part A\tSituational Dialogue\t144
\tCommunicative Scene 1\t144
\tCommunicative Scene 2\t145
\tCommunicative Scene 3\t146
Part B\tPractical Key Sentences\t148
Part C\tIntegration of Theory and Practice\t150
Part D\tPractice\t152
Chapter 12 Terms of Payment\t155
Part A\tSituational Dialogue\t156
\tCommunicative Scene 1\t156
\tCommunicative Scene 2\t157
\tCommunicative Scene 3\t158
Part B\tPractical Key Sentences\t163
Part C\tIntegration of Theory and Practice\t165
Part D\tPractice\t166
Chapter 13 Business Negotiation\t169
Part A\tSituational Dialogue\t170
\tCommunicative Scene 1\t170
\tCommunicative Scene 2\t171
\tCommunicative Scene 3\t172
Part B\tPractical Key Sentences\t176
Part C\tIntegration of Theory and Practice\t178
Part D\tPractice\t180
Chapter 14 Sign a Contract\t185
Part A\tSituational Dialogue\t186
\tCommunicative Scene 1\t186
\tCommunicative Scene 2\t187
\tCommunicative Scene 3\t188
Part B\tPractical Key Sentences\t192
Part C\tIntegration of Theory and Practice\t193
Part D\tPractice\t195
Chapter 15 Cargo Delivery\t199
Part A\tSituational Dialogue\t200
\tCommunicative Scene 1\t200
\tCommunicative Scene 2\t201
\tCommunicative Scene 3\t201
Part B\tPractical Key Sentences\t205
Part C\tIntegration of Theory and Practice\t206
Part D\tPractice\t209
Chapter 16 Business Conference\t213
Part A\tSituational Dialogue\t214
\tCommunicative Scene 1\t214
\tCommunicative Scene 2\t215
\tCommunicative Scene 3\t216
Part B\tPractical Key Sentences\t221
Part C\tIntegration of Theory and Practice\t222
Part D\tPractice\t225
Chapter 17 Sales Promotion\t229
Part A\tSituational Dialogue\t230
\tCommunicative Scene 1\t230
\tCommunicative Scene 2\t231
\tCommunicative Scene 3\t233
Part B\tPractical Key Sentences\t237
Part C\tIntegration of Theory and Practice\t239
Part D\tPractice\t240
Chapter 18 Interview\t243
Part A\tSituational Dialogue\t244
\tCommunicative Scene 1\t244
\tCommunicative Scene 2\t244
\tCommunicative Scene 3\t245
Part B\tPractical Key Sentences\t249
Part C\tIntegration of Theory and Practice\t251
Part D\tPractice\t254
Chapter 19 Complaints\t257
Part A\tSituational Dialogue\t258
\tCommunicative Scene 1\t258
\tCommunicative Scene 2\t259
\tCommunicative Scene 3\t259
\tCommunicative Scene 4\t260
Part B\tPractical Key Sentences\t265
Part C\tIntegration of Theory and Practice\t266
Part D\tPractice\t267
Chapter 20 Banquet and Parting\t271
Part A\tSituational Dialogue\t272
\tCommunicative Scene 1\t272
\tCommunicative Scene 2\t274
\tCommunicative Scene 3\t274
Part B\tPractical Key Sentences\t278
Part C\tIntegration of Theory and Practice\t279
Part D\tPractice\t281