这是一部关于媒介传播与中国民俗文化话语体系构建研究的学术专著。本书从大众传播与民俗文化的互动关联入手，全面梳理民俗文化在大众传播语境下的话语体系构建和存在形态。内容共有四章：媒介传播与民俗文化的互动，媒介传播语境下民俗文化的话语体系构建，民俗文化传播机制的传承与创新，媒介传播与民俗文化价值趋向。本书特色是从媒介传播的角度，关注民俗文化的传播机制、生存状态、价值趋向，不仅有较强的跨学科性质，还有着鲜明的时代特征。

第一章 媒介传播与民俗文化的互动 ··················································· 14 第一节 传统社会中民俗文化的生存和传播 ······································· 15 第二节 媒介社会与民俗文化传播介质新变 ······································· 32 第三节 现代媒介传播对民俗文化发展的影响 ···································· 43 第二章 媒介传播与民俗文化话语体系构建 ·········································· 59 第一节 历史话语与现实话语的交汇和融合 ······································· 59 第二节 本体话语与传播话语的转换和重构 ······································· 72 第三节 主流话语与民间话语的共存和互动 ······································· 80 第四节 民族话语与世界话语的契合和统一 ······································· 90 第三章 民俗文化传播机制的传承与创新 ············································100 第一节 传统社会民俗文化的传播机制与民俗生活 ·····························101 第二节 民俗文化传播流程的新变与当代民俗生活 ·····························120 第三节 传播环境的变迁与民俗文化的自我救赎 ································130 第四章 媒介传播与民俗文化价值的当代性 ·········································144 第一节 媒介传播与民俗文化的经济价值 ·········································144第二节 媒介传播与民俗文化的社会价值 ·········································158 第三节 媒介传播与民俗文化的教育价值 ·········································165 第四节 民俗文化与国家主流价值观念构建 ······································173 参考文献·······················································································184 后 记··························································································201