数字经济原理与案例姚国章著北京大学出版社豆瓣PDF电子书bt网盘迅雷下载-霍普软件下载网

第 1 章  绪论 ····················································································· 1
1.1  数字经济概述 ··········································································· 1
1.1.1  数字经济的来龙去脉 ································································ 2
1.1.2  我国对数字经济的定义及内涵 ······················································· 3
1.1.3  数字经济的呈现形式 ································································ 5
1.1.4  数字经济的新特征 ·································································· 6
1.1.5  数字经济的发展原则 ······························································· 7
1.1.6  发展数字经济的重要意义 ··························································· 7
1.2  数字经济统计分类 ······································································ 9
1.2.1  我国数字经济分类的主要内容 ······················································· 9
1.2.2  我国数字产业化与产业数字化之间的关系 ··········································· 10
1.2.3  美国对数字经济的分类 ···························································· 11
1.3  数字经济未来发展趋势 ······························································· 12
1.3.1  经济资源的数字化是数字经济的赋能器 ············································ 12
1.3.2  为完善数字化基础设施提供强有力的保障 ········································· 12
1.3.3  数字化平台将成为数字经济的新主宰 ··············································· 13
1.3.4  产业结构的调整和升级加速推进 ··················································· 13
1.3.5  数字技能和素养成为人力资源的新要求 ············································ 14
1.3.6  数字经济引领政府的变革 ·························································· 14
1.4  数字经济发展框架 ····································································· 14
1.4.1  数字化基础设施建设 ······························································ 14
1.4.2  数字化治理体系建设 ······························································· 15
1.4.3  数字化公共服务体系建设 ·························································· 16
1.4.4  数字化转型 ······································································· 17
1.4.5  数字平台建设······································································ 19
1.4.6  数字人才体系建设 ································································· 19
1.4.7  数字合作体系建设 ································································· 20
1.4.8  数字经济发展环境建设 ···························································· 20
第 2 章  数字技术解析 ·········································································22
2.1  数字技术概述 ·········································································· 22
2.1.1  数字技术的概念 ··································································· 22
2.1.2  数字技术的表现形式 ······························································ 23
2.1.3  数字技术的基本特征 ······························································ 23
2.2  大数据 ·················································································· 24
2.2.1  大数据的概念 ····································································· 24
2.2.2  大数据思维的概念 ································································ 24
2.2.3  大数据的特征 ····································································· 25
2.2.4  大数据的带动作用 ································································· 25
2.3  人工智能 ················································································ 26
2.3.1  人工智能的概念 ··································································· 26
2.3.2  人工智能的热点领域 ······························································ 27
2.3.3  人工智能的局限性 ································································· 28
2.3.4  人工智能的发展浪潮 ······························································ 29
2.3.5  人工智能案例——ChatGPT ······················································· 30
2.4  云计算 ·················································································· 31
2.4.1  云计算的概念 ····································································· 31
2.4.2  云计算的服务模式 ································································· 32
2.4.3  云计算的部署模型 ································································· 33
2.4.4  云计算案例：中华保险 ····························································· 35
2.5  物联网 ·················································································· 36
2.5.1  物联网的概念 ····································································· 36
2.5.2  物联网的系统框架 ································································· 37
2.5.3  物联网的典型应用 ································································· 38
2.5.4  物联网案例：紫荆农庄 ····························································· 39
2.6  移动通信 ················································································ 40
2.6.1  移动通信的概念与演进 ···························································· 40
2.6.2  移动通信的主要特征 ······························································ 41
2.6.3 5G 的主要特性 ···································································· 41
2.6.4 5G 的应用 ········································································· 42
2.6.5 5G 商业模式 ······································································ 43
2.6.6  移动通信案例：洛阳钼业 ··························································· 43
2.7  区块链 ·················································································· 45
2.7.1  区块链的概念 ····································································· 45
2.7.2  区块链的特征 ····································································· 46
2.7.3  区块链的类型 ····································································· 46
2.7.4  三种类型区块链的比较 ···························································· 47
2.7.5  区块链主要应用场景······························································· 47
2.7.6  区块链案例：上汽通用五菱 ························································ 47
2.8  元宇宙 ·················································································· 49
2.8.1  元宇宙的来龙去脉 ································································· 49
2.8.2  元宇宙的概念 ····································································· 49
2.8.3  元宇宙的发展框架 ································································· 50
2.8.4  元宇宙案例：数字人手语翻译“小莫” ·············································· 51
第 3 章  大数据与数字经济 ···································································53
3.1  大数据解析 ············································································· 53
3.1.1  大数据的来龙去脉 ································································· 53
3.1.2  大数据发展趋势 ··································································· 54
3.2  大数据与相关热点技术的关系 ······················································· 55
3.2.1  大数据与人工智能的关系 ·························································· 55
3.2.2  大数据与云计算的关系 ···························································· 56
3.2.3  大数据与物联网的关系 ···························································· 56
3.2.4  大数据与 5G 的关系 ······························································· 57
3.2.5  大数据与区块链的关系 ···························································· 57
3.2.6  大数据与元宇宙的关系 ····························································· 58
3.3  联合国对大数据发展的推动 ·························································· 58
3.4  我国大数据发展概况 ·································································· 59
3.4.1  国家对大数据发展的部署 ·························································· 59
3.4.2  各地对大数据发展的实践 ·························································· 60
3.5  大数据发展所面临的问题和挑战 ····················································· 63
3.5.1  管理体制和运行机制障碍 ·························································· 63
3.5.2  人才短板 ·········································································· 63
3.5.3  技术瓶颈 ·········································································· 64
3.5.4  文化障碍 ·········································································· 64
3.6  助力大数据发展的对策 ······························································· 64
3.6.1  全面树立起对大数据的认知 ······················································· 64
3.6.2  将发展以大数据为根基的数字经济作为政府和企业的战略选择 ····················· 65
3.6.3  建立起切实有效的推进机制························································ 65
3.6.4  切实加强大数据专门人才的培养 ··················································· 65
3.6.5  积极鼓励公众参与和社会共享 ····················································· 66
3.6.6  要注重大数据的安全和隐私保护 ··················································· 66
第 4 章  数字资产 ··············································································67
4.1  数字资产概述 ·········································································· 67
4.1.1  数字资产的概念 ··································································· 67
4.1.2  数字资产的基本特征 ······························································· 69
4.1.3  数字资产的主要类型 ······························································· 69
4.2  数字资产的构成 ········································································ 70
4.2.1  数字资产化 ········································································ 71
4.2.2  资产数字化 ········································································ 71
4.3  数字资产管理系统 ····································································· 72
4.3.1  数字资产管理系统的概念与类型 ···················································· 72
4.3.2  数字资产管理系统的主要功能 ······················································ 73
4.3.3  数字资产管理系统软件要求 ························································ 73
4.4  数字代币 ················································································ 74
4.4.1  数字代币的概念 ··································································· 74
4.4.2  数字代币的特征 ··································································· 74
4.4.3  数字代币的类型 ··································································· 75
4.4.4  数字代币的主要优势 ······························································· 76
4.4.5  数字代币交易 ······································································ 77
4.5  数字藏品 ················································································ 78
4.5.1  概念比较 ·········································································· 78
4.5.2  数字藏品的价值 ··································································· 79
4.5.3  数字藏品发行模式 ································································· 80
4.5.4  数字藏品在旅游业中的应用 ························································ 81
第 5 章  数字化治理 ············································································83
5.1  数字化治理概述 ········································································ 83
5.1.1  数字化治理的概念 ································································· 83
5.1.2  数字化治理的基本原则 ···························································· 84
5.2  大数据在数字化治理中的应用 ······················································· 84
5.2.1  大数据在数字化治理中的作用 ······················································ 84
5.2.2  大数据对政府决策的影响 ·························································· 85
5.2.3  纽约市政府利用大数据进行决策治理的做法 ······································· 86
5.3  交通数字化治理 ······································································· 88
5.3.1  交通管理面临的挑战 ······························································· 88
5.3.2  我国交通运输大数据平台 ·························································· 89
5.3.3  阿里“城市大脑” ·································································· 90
5.3.4  新加坡交通管理数字化治理 ························································ 91
5.3.5  交通数字化治理优化的思考 ························································ 92
5.4  市场监管数字化治理 ·································································· 92
5.4.1  市场监管面临的新任务 ····························································· 92
5.4.2  数字化治理正成为推动市场监管的重要支撑 ········································ 93
5.4.3  数字化治理助力市场监管的具体措施 ··············································· 94
5.4.4  江苏市场监管数字化治理的实践 ···················································· 95
5.4.5  重庆自贸区利用数字化治理推进市场监管的实践 ···································· 96
5.5  民生服务数字化治理 ·································································· 97
5.5.1  数字化治理是改善民生服务的利器 ················································· 97
5.5.2  贵阳民生服务数字化治理的实践 ··················································· 98
5.5.3  宁夏民生服务数字化治理实践 ····················································· 99
第 6 章  平台经济 ············································································ 101
6.1  平台经济概述 ········································································· 101
6.1.1  平台的演进 ······································································· 101
6.1.2  平台的分类 ·······································································102
6.1.3  平台分级 ·········································································103
6.1.4  相关概念 ·········································································104
6.1.5  平台经济的主要特征 ······························································105
6.1.6  平台的建设步骤 ··································································106
6.1.7  平台经济用工模式 ································································107
6.2  平台经济治理 ·········································································107
6.2.1  平台经济的治理体系 ······························································107
6.2.2  平台经济治理的基本原则 ·························································108
6.2.3  平台经济治理措施 ································································109
6.3  平台经济反垄断规定 ································································· 110
6.3.1  基本原则 ········································································· 111
6.3.2  垄断协议的认定 ·································································· 111
6.3.3  滥用市场支配地位判定 ··························································· 112
6.3.4  不公平价格行为认定 ····························································· 113
6.3.5  低于成本销售认定 ································································ 114
6.3.6  拒绝交易认定 ···································································· 114
6.3.7  限定交易认定 ···································································· 115
6.3.8  搭售或者附加不合理交易条件认定 ··············································· 115
6.3.9  差别待遇认定 ···································································· 116
6.4  我国平台经济发展 ···································································· 116
6.4.1  我国平台经济发展现状 ··························································· 117
6.4.2  我国平台经济所发挥的作用 ······················································· 118
6.4.3  我国电商平台经济新机遇 ························································· 119
6.4.4  我国平台经济发展存在的问题 ····················································· 119
6.4.5  我国平台经济发展的一些建议 ·····················································120
6.5  平台经济案例：美团 ··································································123
6.5.1  案例背景 ·········································································123
6.5.2  运营特色 ·········································································124
6.5.3  管控措施 ·········································································126
6.5.4  美团的两大战略 ··································································127
6.5.5  美团的竞争优势 ··································································128
6.5.6  案例评析 ·········································································129
第 7 章  智能制造 ············································································ 130
7.1  我国制造业发展状况 ·································································130
7.1.1  我国制造业发展状况······························································130
7.1.2  我国制造业面临的挑战 ··························································· 131
7.2  工业 4.0 发展解析 ····································································133
7.2.1  制造业演进方向 ··································································133
7.2.2  工业 1.0 ··········································································134
7.2.3  工业 2.0 ··········································································134
7.2.4  工业 3.0 ··········································································135
7.2.5  工业 4.0 ··········································································135
7.3  数字工厂 ···············································································137
7.3.1  数字工厂的基本概念 ······························································137
7.3.2  数字工厂的核心技术 ······························································138
7.3.3  数字工厂实现路线 ································································138
7.3.4  数字工厂案例：西门子安贝格工厂 ··················································139
7.4  智能制造概述 ········································································· 141
7.4.1  智能制造的基本概念 ····························································· 141
7.4.2  智能制造总体架构 ································································142
7.4.3  智能制造发展维度································································ 143
7.4.4  智能制造发展逻辑 ·······························································144
7.4.5  智能制造技术类型 ································································ 145
7.4.6  推进措施 ·········································································146
7.5  智能制造发展重点 ····································································146
7.5.1  智能化产品 ·······································································146
7.5.2  智能化装备 ······································································· 147
7.5.3  智能化生产 ·······································································148
7.5.4  智能化管理 ·······································································149
7.5.5  智能化服务 ·······································································150
7.5.6  智能制造案例徐工机械智 ·························································152
7.6  智能制造案例：三一集团 ·····························································153
7.6.1  案例背景 ·········································································153
7.6.2  数字化转型部署 ··································································154
7.6.3  灯塔工厂建设 ·····································································156
7.6.4  数据中台建设 ·····································································159
7.6.5  树根互联与根云平台 ·····························································160
7.6.6 5G 技术应用 ····································································· 162
7.6.7  数字化营销实践 ··································································164
第 8 章  服务业数字经济 ···································································· 167
8.1  服务与服务业概述 ···································································· 167
8.1.1  对服务的理解 ···································································· 167
8.1.2  服务业的概念与特征 ······························································168
8.1.3  我国服务业的总体发展 ···························································169
8.2  服务业数字化 ········································································· 170
8.2.1  服务业数字化的内涵与作用 ······················································· 170
8.2.2  服务业数字化的新形态 ··························································· 171
8.3  生产性服务业数字化 ································································· 174
8.3.1  生产性服务业的地位和作用 ······················································· 174
8.3.2  生产性服务业发展新趋势························································· 175
8.3.3  生产性服务业数字化转型重点 ···················································· 176
8.4  生活性服务业数字化 ································································· 179
8.4.1  生活性服务业的新趋势 ···························································180
8.4.2  我国生活性服务业发展存在的问题与总体发展思路································ 181
8.4.3  我国生活性服务业发展重点 ······················································ 181
8.4.4  数字化对生活性服务业的赋能作用 ················································183
8.4.5  生活性服务业数字化的实现路径 ··················································183
8.4.6  生活性服务业数字化的推进措施 ··················································184
8.5  生产性服务业数字化转型案例：上飞院 ·············································185
8.5.1  案例背景 ·········································································186
8.5.2  新型能力的识别与确认 ···························································186
8.5.3  新型能力建设 ····································································188
8.5.4  数字化协同建模与仿真 ···························································189
8.5.5  运行成效和发展经验 ·····························································190
8.5.6  案例评析 ········································································· 191
8.6  生活性服务业数字化转型案例：吉大一院互联网医院 ····························· 191
8.6.1  案例背景 ········································································· 191
8.6.2  建设与运营 ······································································· 191
8.6.3  取得成效 ·········································································192
8.6.4  案例评析 ·········································································193
第 9 章  文化数字经济 ······································································· 194
9.1  对文化数字化的新认识 ·······························································194
9.1.1  对文化的理解 ·····································································194
9.1.2  文化数字化的定义 ································································195
9.2  文化数字化的发展内涵 ·······························································195
9.2.1  文化创作数字化 ··································································196
9.2.2  文化生产数字化 ··································································196
9.2.3  文化传播数字化 ··································································197
9.2.4  文化展示数字化 ··································································198
9.2.5  文化体验数字化 ··································································199
9.2.6  文化消费数字化 ··································································199
9.3  文化数字化的推进之道 ····························································· 200
9.3.1  文化数字化需要遵循“六有”思路 ················································ 200
9.3.2  党政部门的“五台”角色 ···························································201
9.3.3  推进文化数字化高质量发展的相关建议 ···········································202
9.4  数字文化产业发展 ····································································203
9.4.1  数字文化的概念和特点 ····························································203
9.4.2  数字文化发展原则 ································································203
9.4.3  数字文化主要业态 ······························································· 204
9.4.4  数字文化产业生态培育 ····························································207
9.5  数字文化平台发展案例：Netflix ·····················································209
9.5.1  案例背景 ·········································································209
9.5.2  发展转型 ········································································· 211
9.5.3  个性化推荐系统 ·································································· 214
9.5.5  案例评析 ········································································· 216
第 10 章  典型行业数字化转型 ····························································· 217
10.1  金融业数字化转型 ·································································· 217
10.1.1  金融数字化的数据来源 ························································· 217
10.1.2  金融业数字化的主要应用 ······················································ 218
10.1.3  金融业数字化转型案例：蚂蚁集团 ··············································220
10.2  教育数字化转型 ·····································································221
10.2.1  数字化在教育领域的应用 ······················································221
10.2.2  教育数字化相关技术 ···························································222
10.2.3  我国教育数字化面临的挑战 ····················································223
10.2.4  促进教育数字化转型的建议 ····················································224
10.2.5  教育数字化案例：青岛教育 e 平台 ···············································225
10.3  旅游行业数字化转型 ································································227
10.3.1  旅游业数字化的发展需求 ······················································227
10.3.2  旅游业数据的来源与应用场景 ··················································228
10.3.3  旅游数字化的主要应用 ·························································229
10.3.4  旅游业数字化转型案例：杭州文旅大数据应用···································230
10.4  物流行业数字化转型 ································································232
10.4.1  物流对数字化的需求 ···························································232
10.4.2  物流业数字化转型思路 ························································234
10.4.3  物流业数字化转型目标 ·························································234
10.4.4  物流业数字化转型的主要内容 ··················································235
10.4.5  物流业数字化转型案例：罗宾逊 ················································236
第 11 章  数字经济综合案例 ································································ 239
11.1  九牧数字化转型 ·····································································239
11.1.1  案例背景 ·······································································239
11.1.2  数字化发展过程 ·······························································241
11.1.3  数字化营销探索 ································································242
11.1.4  移动数字化应用 ······························································· 244
11.1.5  服务数字化探索 ································································245
11.1.6 5G 智慧园区建设 ·······························································248
11.1.7  世界数字九牧布局 ······························································250
11.1.8  案例评析 ·······································································251
11.2  华为数字化转型 ·····································································252
11.2.1  案例背景 ·······································································252
11.2.2  数字化转型方法论 ·····························································259
11.2.3  数据管理 ······································································262
11.2.4  数字化办公 ····································································266
11.2.5  企业 e+ 数字化平台 ····························································269
11.2.6  人工智能应用 ··································································269
11.2.7  企业数字化深耕 ·······························································270
11.2.8  发展经验 ······································································271
11.2.9  存在的困难 ····································································272
11.2.10  案例评析 ·····································································273
11.3  沃尔玛数字化转型与区块链应用 ··················································274
11.3.1  案例背景 ·······································································274
11.3.2  数字化转型三大方向 ···························································275
11.3.3  数字化创新项目 ································································278
11.3.4  食品安全区块链应用 ···························································280
11.3.5  案例评析 ······································································289
参考文献 ······················································································ 291