本书从概念体系、基础理论，到旅游目的地管理的利益相关群体，再到旅游目的地的管理实践，建构起对旅游目的地管理的认知逻辑链条，以帮助读者逐步建立对旅游目的地管理的感知，并且通过案例来解读相关概念和方法的实际运用场景。本书在每章开头用思维导图呈现出该章知识强化点及各要点间的逻辑关系，便于读者对本书的全面掌握。此外，每章的学习目标和关键词（中英文对照），也在章节开头作了说明，便于使用本书的读者进行对照学习。

赵书虹，女，博士，教授，博士研究生导师。云南省万人计划教学名师，中国旅游协会旅游教育名师。教育部高校旅游管理类专业教学指导委员会秘书长，全国旅游管理专业学位研究生教育指导委员会委员。原国家旅游局旅游业青年专家，云南省旅游研究学术委员会委员，云南省农业农村厅“绿色食品牌”推广顾问，中国高等院校市场学研究会理事，云南省市场学会副会长，云南省旅游业协会顾问，中国旅游研究院昆明分院特聘专家，云南省商务研究院特聘专家，云南省社会科学界联合会特聘专家，担任多个地方政府旅游发展顾问。《旅游研究》杂志编辑委员会成员。

Chapter 1　Introduction
1.1 Conceptual System of Tourism Destination Management
1.1.1 Tourism Destination
1.1.2 Tourism Destination System
1.1.3 Types of Tourism Destination
1.2 Theoretical System of TourismDestination Management
1.2.1 Place Theory
1.2.2 Tourism Destination Competitiveness Theory
1.2.3 Tourism Destination Life Cycle Theory
1.2.4 Criticism and Revision of Life Cycle Theory
1.3 The Significance of Tourism Destination Management
1.3.1 Call from the Social Needs
1.3.2 Call from the Environmental Needs
1.3.3 Call from the Cultural Needs
Chapter 2　The Community Management of Tourism Destination
2.1 The Community Management Model and Experience of Tourism Destination
2.1.1 Community and Tourism Destination Community
2.1.2 Tourism Destination Community Management Model
2.1.3 Tourism Destination Community Management Experience
2.2 Promotion of Community Participation in Tourism Destination
2.2.1 Introduction
2.2.2 The Present Situation of Community Tourism Development in China
2.2.3 Countermeasures to Promote Effective Community Participation
Chapter 3　The Tourist Management of Tourism Destination
3.1 Motivation and Behavior of Tourists in Tourism Destination
3.1.1 Tourist Motivation
3.1.2 Tourist Behavior
3.2 Overview of Tourist Management in Tourism Destination
3.2.1 Origin and Development of Tourist Management
3.2.2 Current Situation of Tourist Management in Tourism Destination
3.3 Content of Tourist Management
3.3.1 Tourist Carrying Capacity Management
3.3.2 Tourist Experience Management
3.3.3 Tourist Uncivilized Behavior Management
3.3.4 Tourist Satisfaction Management
Chapter 4　Service Management of Tourism Destination
4.1 Management of Tourism Destination Service Enterprise
4.1.1 Definition of Management of Tourism Destination Service Enterprise
4.1.2 Main Content of Management of Tourism Destination Service Enterprise
4.1.3 Corporate Social Responsibility of Tourism Destination Service Enterprise
4.2 Service Quality Management of Tourism Destination
4.2.1 Service Quality
4.2.2 Service Quality Problems Recognition and Correction
4.2.3 Service Quality Measurement
4.2.4 Integrated Quality Management of Tourism Destination
4.3 Safety Management of Tourism Destination Services
4.3.1 Safety of Tourism Destination
4.3.2 Safety Precautions and Responses for Tourism Destination
4.3.3 Tourism Destination Crisis
4.3.4 Tourism Destination Crisis Management
Chapter 5　Tourism Destination Planning and Development Management
5.1 Tourism Destination Planning and Management
5.1.1 Rural Tourism Destination Planning and Management
5.1.2 Urban Tourism Destination Planning and Management
5.1.3 Scenic Tourism Destination Planning and Management
5.2 Tourism Destination Development Management
5.2.1 Tourism Destination Project Planning
5.2.2 Tourism Destination Product Development
Chapter 6　Tourism Destination Marketing Management
6.1 Tourism Destination Marketing Strategy
6.1.1 Tourism Destination Marketing Overview
6.1.2 Theories of Tourism Destination Marketing
6.1.3 Strategy Design of Tourism Destination Marketing
6.2 Brand Management of Tourism Destination
6.2.1 Concept of Tourism Destination Brand
6.2.2 Marketing of Tourism Destination Brand
6.2.3 Management of Tourism Destination Brand
Chapter 7　Intelligent Management of Tourism Destination
7.1 Informatization Construction of Tourism Destination
7.1.1 Introduction of Tourism Destination Informatization
7.1.2 Informatization Management of Tourism Destination
7.1.3 Tourism Destination Information System
7.2 Intelligent Tourism
7.2.1 Introduction of Intelligent Tourism
7.2.2 Intelligent Tourism Destinat