跨境电子商务行业发展迅猛，对跨境电子商务从业人员的综合素质提出了越来越高的要求。本书系统梳理了跨境电子商务专业的知识体系，内容涉及跨境电子商务认知，跨境电子商务平台，跨境电子商务开店、建立商业联系，跨境电子商务网络营销与推广，跨境电子商务支付与结算，跨境电子商务物流管理和跨境电子商务服务。本书坚持理论与实践案例相结合，内容全面，重点突出。为方便读者更好地理解课文内容，本书附有详细的生词、对话、有用的表达等。
本书适合作为跨境电子商务、电子商务、国际贸易、商务英语等专业相关课程的教材，也适合那些有意借助跨境电子商务平台从事创新创业的各界人士学习参考。

Chapter 1 Overview of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part1.1 The Definition and Classification of Cross-border E-commerce
Part1.2 The Differences Between
Part1.3 The Present Development Situation in China
Chapter 2 Platforms of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part2.1 Amazon Platform
Part2.2 eBay Platform
Part2.3 AliExpress Platform
Part2.4 China’s Main Platforms of Cross-border E-commerce
Chapter 3 Opening a Cross-border E-commerce Store
【Ability Objectives】
【Knowledge Objectives】
Part3.1 Build Your Online Store
Part3.2 Store, Product and Title Description
Part3.3 Product Selecting and Pricing of Cross-border E-commerce
Chapter 4 Establishment of Business Relations
【Ability Objectives】
【Knowledge Objectives】
Part4.1 Seeking Business Cooperation
Part4.2 Product Information Inquiry
Part4.3 Price Negotiation
Chapter 5 Cross-border E-commerce Marketing Activities
【Ability Objectives】
【Knowledge Objectives】
Part5.1 Platform Marketing
Part5.2 SNS Marketing
Part5.3 SEO&SEM Marketing
Part5.4 Mobile Marketing
Chapter 6 Payment and Settlement of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part6.1 Overview of Cross-border E-commerce Payment
Part6.2 Main Payment Platforms of Cross-border E-commerce
Chapter 7 Cross-border E-commerce Logistics and Packing
【Ability Objectives】
【Knowledge Objectives】
Part7.1 A Brief Introduction to Cross-border Logistics
Part7.2 Main International Express
Part7.3 Order Processing
Chapter 8 The Services of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part8.1 Disputes and Settlement
Part8.2 Comments on Products
Part8.3 Customer Maintenance
参考文献