本书全面落实立德树人根本任务，以《高等职业教育专科英语课程标准（2021年版）》为指导，旨在帮助学习者通过职业场景下的演讲技巧学习，完成职业演讲典型任务，训练职业演讲技能，解决职场实际问题。书中充分融入中国语境中的案例，旨在提高学习者文化自信，既培养职业素养、又提升综合能力。
本书共八个单元。第一单元阐述演讲的重要性以及对于演讲的认识误区；第二单元讲解如何克服演讲中的紧张情绪；第三单元讲解如何组织演讲稿；第四单元阐述如何撰写演讲稿的开头和结尾；第五单元讲解如何筛选并撰写有力的观点论据；第六单元阐述如何有效说服观众；第七单元讲解如何讲述令人难忘的故事；第八单元阐述如何借助修辞手法等提高演讲水平。

UNIT 1 Tailor Your Speech with Appropriate Speaking Skills
1.Interest
2.Inspire: Why learn public speaking
2.1 Misconceptions about public speaking
2.2 Public speaking and intercultural communicative competence
3.Instruct: Benefits of public speaking
3.1 Public speaking and critical thinking
3.2 Power of public speaking
3.3 Body language
4.Implement
5.Improve: Different styles of delivery
UNIT 2 Overcome Stage Fright
1.Interest
2.Inspire: What are you afraid of
2.1 A survey on nervousness
2.2 What is nervousness
3.Instruct: How to overcome stage fright
3.1 Overcoming stage fright at different stages
3.2 Become a confident speaker
3.3 Appearance
4.Implement
5.Improve: Practicing relaxation
UNIT 3 Organize Your Speech
1.Interest
2.Inspire: Culture diversity
2.1 What hinders smooth communication
2.2 Strategies to work effectively with people from different cultures
3.Instruct: Speech outline
3.1 Make your speech logical
3.2 Patterns of organization
3.3 Postures for a speech
4.Implement
5.Improve: Cultural iceberg
UNIT 4 Begin and Conclude Your Speech
1.Interest
2.Inspire: Describing charts and graphs
2.1 Different charts and graphs
2.2 How to describe charts and graphs
3.Instruct: How to begin and conclude a speech
3.1 What is a good beginning
3.2 What is in the end
3.3 Silence is power
4.Implement
5.Improve: Choose your expressions
UNIT 5 Support Your Ideas Based on Audience Analysis
1.Interest
2.Inspire: Audience analysis
3.Instruct: How to support ideas
3.1 How to develop your key ideas
3.2 Support an idea with evidence
3.3 Types of examples: brief, extended,and hypothetical
3.4 Eye contact
4.Implement
5.Improve: Sample speech analysis
UNIT 6 Speak to Persuade
1.Interest
2.Inspire: Being an active listener
2.1 What is Is
2.2 How to become an active listener
3.Instruct: Modes of persuasion
3.1 Logical fallacies
3.2 Ethos, logos and pathos
3.3 Gestures
4.Implement
5.Improve: Examples of persuasion
UNIT 7 Tell Your Story Better
1.Interest
2.Inspire: Why tell stories
2.1 Stories matter
2.2 Brand stories
3.Instruct: How to write and tell brand stories
3.1 Monroe's Motivated Sequence
3.2 The Rule of Mehrabian
4.Implement
5.Improve: Tell a story better
UNIT 8 Use Rhetorical Techniques and Visual Aids
1.Interest
2.Inspire: Making a toast
2.1 When to make a toast
2.2 How to make a toast
3.Instruct: Rhetorical techniques and visual aids
3.1 Types of rhetorical techniques
3.2 Different occasions
3.3 Visual aids
4.Implement
5.Improve: New year messages