本书根据作者长期对中外前沿谈判理论的跟踪研究和10余年的教学实践，通过定量与定性分析相结合的方式，总结出一套独特的“1555”谈判理论，旨在帮助广大读者，包括高校教师、国际贸易相关专业学生以及渴望取得谈判优势的相关从业人员学习并掌握科学、正确、直接的谈判方式，在重要的谈判场合或人生转折点获得较为理想的谈判效果。
全书共分为四部分：第一部分“谈判的五维论”、第二部分“谈判的阶段论”、第三部分“跨文化谈判”、第四部分“谈判中的读心术”。

Content
Introduction
Part 1 Five-dimensional Theory of Negotiation
Chapter 1 “1555” Theory of Negotiation
Chapter 2 Five-dimensional Model of Negotiation (OBTET)
1. On the Negotiating Table
2. Beyond the Negotiating Table
3. Third Party
4. Energy Class
5. Time Field
Chapter 3 Empirical Analysis on Negotiation Dimensions
1. Model Specification
2. Descriptive Statistical Analysis
3. Measurement Results and Analysis
4. Conclusion and Recommendations
Chapter 4 Five Techniques to Improve Persuasiveness
1. Use Reason and Emotion
2. Authoritative Statistics v.s. Individual Vivid Example
3. Unilateral Argument v.s. Comparison and Demonstration
4. Opinion Appearance Order
5. Difference Between Opinions
Chapter 5 Five Ultimate Weapons to Break the Deadlock
1. Put aside Dispute, Shift the Subject
2. Create a Deadlock, Trap the Other Party in a Dilemma
3. Find Creative Solutions, Provide the BATNA (Best Alternative to Negotiated Agreement)
4. Make Sudden Concessions in the Deadlock, Make Your Rival Feel Surprised, and Follow Trend to Create a Favorable Agreement
5. Introduce New Mechanisms or Set New Rules
Part 2 Phasic Theory of Negotiation (One-dimensional Tactic)
Chapter 6 Preparedness Ensures Success: Preparatory Phase
1. Background Investigation
2. Methods of Background Investigation
3. Preparation for Business Negotiation
Chapter 7 Gain the Initiative: Create a Negotiation Atmosphere
1. Preparation
2. Associate with Your Opponent
3. Create Environment
Chapter 8 The Opening Phase Plays a Decisive Role
1. The Secrets of Making an Offer
2. Strategies for the Opening Phase of Negotiation
Chapter 9 Seize Control in the Midfield Phase
1. What Are Midfield Strategies
2. Midfield Strategies
Chapter 10 Secure the Victory in the Final Phase
1. Why Adopt Endgame Strategies
2. Types of Endgame Strategies
Chapter 11 Detail Decides Success or Failure: Negotiation of Business Contract Clauses
1. Negotiation of Contract Clauses
2. Principles of Negotiation of Contract Clauses
3. Composition of Contract Clauses
Chapter 12 Execution Phase Features the Core Part
1. Matters That Need Attention
2. Execution Phase
Chapter 13 Use Chinese Wisdom to Break the Deadlock in Negotiations
1. Yin and Yang in Tai Chi
2. Harmony in Diversity
3. Golden Mean
4. Make Peace after Hard Struggles
5. Win Without Any Strife
6. Retreat in Order to Advance
7. Keep a Low Profile, and Stoop to Compromise
Chapter 14 Business Banquet Etiquette after Negotiation
1. Chinese Dining Etiquette
2. Western Table Manners
Part 3 Cross-cultural Negotiations
Chapter 15 Cultural Game: Negotiation Styles Around the World
1. Western People’s Impressions of Chinese Businessmen
2. Negotiation Characteristics of Different Countries
Part 4 Mind Reading in the Negotiations
Chapter 16 Mind Reading in the Negotiations
1. Body Language
2. Emotional States
3. Communication Modes
4. Speech Styles
5. Psychological Symptoms
6. Other Combined Clues
APPENDIX