本书内容丰富，不仅涉及工商管理专业的知识，而且关注管理学与工程专业领域内容。为了更符合当前教学需要，贴近教学实际，本书参照哈佛大学、MIT、斯坦福商学院本科生课程表，并结合高等学校本科专业目录，关注管理学当前主流领域，并力求反映管理实践出现的新问题，是一本专业加英语学习的管理学教材。本书在第三版基础上修订。本书为上册。

Unit one
Text (1) Modern Management Movement (1) 1
翻译技巧 翻译导言 4
英语口语 ASKING THE WAY 7
Text (2) Modern Management Movement (2) 12
Unit two
Text (1) Building the Horizontal Dimension of Organizations 19
翻译技巧 代词的翻译 24
英语口语 BANKING 25
Text (2) Building the Vertical Dimension of Organizations 29
Unit three
Text (1) The Case for Contingent Governance (1) 35
翻译技巧 某些困惑词的翻译 39
英语口语 BUSINESS NEGOTIATION 40
Text (2) The Case for Contingent Governance (2) 45
Unit Four
Text (1) What Is Strategy?53
翻译技巧 it 的翻译 57
英语口语 EDUCATION 59
Text (2) Strategy Rests on Unique Activities 63
Unit Five
Text (1) Why Business Models Matter71
翻译技巧 否定形式的翻译 74
英语口语 SEEING THE DOCTOR 77
Text (2) What about Strategy? 81
Unit six
Text (1) Meeting the Challenge of Corporate Entrepreneurship 89
翻译技巧 分词的翻译 93
英语口语 LODGING 95
Text (2) How IBM Strikes a Balance100
Unit seven
Text (1) Creating New Growth Platforms (1) 107
翻译技巧 被动语态的翻译 113
英语口语 SHOPPING 115
Text (2) Creating New Growth Platforms (2) 120
Unit eight
Text (1) Five Steps Leaders Must Take in the Age of Uncertainty 129
翻译技巧 不定式的翻译 134
英语口语 JOB INTERVIEW135
Text (2) Blue Ocean Leadership140
Unit nine
Text (1) The Leader’s Guide to Corporate Culture (1) 149
翻译技巧 定语从句的翻译 154
英语口语 MEALS 156
Text (2) The Leader’s Guide to Corporate Culture (2) 160
Unit ten
Text (1) The Hidden Costs of Organizational Dishonesty 169
翻译技巧 长句的翻译 174
英语口语 SUPERMARKETS 176
Text (2) Ethical Dilemmas in Business 180
Appendix Ⅰ Key to Exercises 187
Appendix Ⅱ Text Translation 197