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书名 外贸电子邮件写作
分类 经济金融-经济-贸易
作者 陈延晶
出版社 经济科学出版社
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简介
作者简介
陈延晶,女,经济学博士,毕业于对外经济贸易大学国际贸易专业。有多年外贸工作经验,现就职于高校,主讲国际商务及外贸函电写作等专业课程。曾在海内外经济学期刊上发表多篇学术论文,并出版学术专著。
目录
Part 1 Outline of Foreign Trade Correspondence
1.Traditional Foreign Trade Letters
1.1 Vocabulary
1.2 Format
1.3 Components
2.Modern Foreign Trade E-communication
2.1 Vocabulary
2.2 Layouts of E-communication Tools
2.3 Components of E - mail
2.4 Writing Styles
2.5 Do's and Don'ts
Part 2 First Contact
3.Develop Clients
3.1 Vocabulary
3.2 Need-to-know and Writing Tips
3.3 □1 First Contact Customer after Fair
3.4 □2 Reply to General Inquiry from New Buyer
3.5 □1 First Contact Customer from Internet
3.6 □2 Ask for Samples
3.7 □3 Sample Fees Required
3.8 Sentence Database
3.9 Exercises
4.Contact Suppliers
4.1 Vocabulary
4.2 Need-to-know and Writing Tips
4.3 □l First Contact Supplier for Market Quotation
4.4 First Contact Supplier for Necessary Information
4.5 □2 Reply to Promotional Letter by Specific Inquiry
4.6 □1 RFQ for a Single Product
4.7 □l RFQ for Goods on Inquiry Sheet
4.8 Sentence Database
4.9 Exercises
5.Quote or Offer
5.1 Vocabulary
5.2 Need-to-know and Writing Tips
5.3 □6 Quote for a Single Product
5.4 □3 Enumerate Prices by the Form of List
5.5 □2 Make a Non-firm Offer
5.6 □2 Make a Firm Offer
5.7 □2 Enclose Offer Sheet
5.8 Sentence Database
5.9 Exercises
Part 3 Negotiation
6.Price Bargain
6.1 Vocabulary
6.2 Need-to-know and Writing Tips
6.3 □4 Guide to Bid
6.4 □5 Negotiate Total Price
6.5 □5 Negotiate Discount
6.6 □6' Deal off
6.7 □3 Negotiate Unit Price
6.8 □3 Make a Firm Counter-offer
6.9 □7Negotiate Price by IM
6.10 Sentence Database
6.11 Exercise
7.Negotiate Payment
7.1 Vocabulary
7.2 Need-to-know and Writing Tips
7.3 □6 Buyer Asks for C.B.D.and Seller Accepts
7.4 □6' Seller Asks for C.W.O.and Buyer Rejects
7.5 □4 Buyer Proposes D/P
7.6 □5 Seller Accepts D/P at Sight
7.7 □4 Propose More Down Payment
7.8 Sentence Database
7.9 Exercises
8.Negotiate Packaging
8.1 Vocabulary
8.2 Need-to-know and Writing Tips
8.3 □10 Illustrate Exterior Design
8.4 □11 Revise Exterior Design
8.5 □7 Seller Informs Usual Packing
8.6 □6 Buyer Sends Packing Instruction
8.7 □7 Ask for Extra Packing Charge
8.8 Sentence Database
8.9 Exercises
9.Negotiate Shipment
9.1 Vocabulary
9.2 Need-to-know and Writing Tips
9.3 □8 Negotiate Shipment Terms
9.4 □8 Ask for Advance Shipment
9.5 □9 Propose Partial Shipment
9.6 □14 Propose Transshipment
9.7 □9 Hope to Book Space on Buyer's Behalf
9.8 Sentence Database
9.9 Exercises
10.Negotiate Insurance
10.1 Vocabulary
10.2 Need-to-know and Writing Tips
10.3 □8 Buyer Asks for More Insured Amount
10.4 □9 Hope to Cover on Buyer's Behalf
10.5 □6 Buyer Requires Certificate of PLI
10.6 Inquire about Premium
10.7 Sentence Database
10.8 Exercises
11.Sign Contract
11.1 Vocabulary
11.2 Need-to-know and Writing Tips
11.3 □5 Accept Offer
11.4 □5 Order
11.5 □8 Place Order and Confirm Order
11.6 □6 Send S/C
11.7 □6 S/C
11.8 Sentence Database
11.9 Exercises
Part 4 Execute Contract
12.Payment before Delivery and L/C -related
12.1 Vocabulary
12.2 Need-to-know and Writing Tips
12.3 □10 Remind to Remit and Amount Remitted
12.4 □10 Remind to Issue L/C
12.5 □11 L/C Issued
12.6 □15 Ask to Extend L/C
12.7 □11 Ask to Amend L/C
12.8 Sentence Database
12.9 Exercises
13.Effect Shipment
13.1 Vocabulary
13.2 Need-to-know and Writing Tips
13.3 □11 Inform Schedule
13.4 □12 Urge Shipment
13.5 □10 Ask to Send the First 2, 000 Sets v
内容推荐
陈延晶编著的《外贸电子邮件写作》不仅重视外贸电子邮件英文表达的实用性,还重视对外贸从业人员综合素质的培养。每一章节范例邮件前都有预备知识部分,除了对于必备知识的概括和对范例邮件情景的说明,还写明了外贸沟通中应有的心态和相关问题的常见解决思路。一个外贸交易的完成可能会面对很多棘手的问题,外贸电子邮件的沟通是否有效,除了英文表达能力,还取决于端正的态度与解决问题的合理思路。作者希望本书不仅仅传递外贸邮件英文的合宜表达,也能传递中国外贸人的良好素养。
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