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内容推荐 吴思乐、郭亚卿、任奎艳主编的《世纪商务英语阅读教程(专业篇Ⅰ第6版十二五职业教育国家规划教材)》以微观角度的具体商务为主线,介绍公司的业务运营,为学习者以后工作提供必要的干性学习材料。 第六版专业篇的结构简化为主题介绍(Topic Introduction)、阅读技巧操练(Reading Skills Practice)和综合阅读(Comprehensive Reading)三大模块。最大的变化是将第二部分的阅读技巧介绍通过阅读任务的特别设计变成了各种阅读技巧的运用,同时将实用文体的阅读融入阅读技巧的运用部分同时操练,与“综合阅读”部分相得益彰,从而综合培养学生运用各种阅读技巧从商务文本材料中获取相关商务信息的能力。这样的结构更突出专业篇对阅读技巧的运用和业务能力的实践这两方面的侧重,从而凸显全套教材从基础篇理论素养的培养到专业篇实践能力的锻炼这样一个循序渐进的特点。 目录 Unit 1 Business Ownership Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 2 Company Structure and Corporate Culture Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 3 Marketing Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 4 Distribution Channel Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 5 Promotion Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 6 E-commerce & Cross-border E-commerce Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 7 Financial Management Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 8 Real Estate Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 9 Risk Management and Insurance Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 10 Business Law & Business Ethics Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading
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