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内容推荐 易霞妮,朱昱煜主编的《汽车英语(附光盘新核心高职行业英语十二五职业教育国家规划教材)》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习,学生初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。 全书共八个单元,每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。 目录 Unit 1 Do You Know Automotive History? Reading One Automotive History and Automobile Brands Reading Two The 1984 Ferrari 400i Featured Fuellnjection Unit 2 Do You Know Basic Structures of Automobiles? Reading One Basic Structures of Automobiles Reading Two Engine Operating Principles Unit 3 Do You Know Car Salesman Etiquette? Reading One Car Salesman Etiquette Reading Two How to Improve Communication Skills in Business? Unit 4 How to Succeed in Your Career in Car Sales? Reading One How to Succeed in Your Career in Car Sales? Reading Two What Salespeople Should Know about Women Buyers Unit 5 How to Buy a Used Car? Reading One Guide for Buying a Used Car Reading Two Buying a Used Car Unit 6 How to Negotiate Automotive Business with Clients? Reading One How to Get a Good Deal on Your Trade-In Car Reading Two How to Bargain for the Car at the Dealership Unit 7 Do You Know Automobile Insurance? Reading One How Car Insurance Works Reading Two What Determines the Price of My Auto Insurance Policy? Unit 8 How to Fill in Automotive Contracts? Reading One Contract ofVehicle Purchase and Sales Reading Two Personal Private Car Loan Glossary Achievement Test and Keys References
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