《李书福的偏执智慧(英文版)》由张明转编著。每个著名企业家都有其独步天下的“秘技”,这也是其最耀眼的闪光点。李书福以其敢想敢做的冒险精神立足汽车领域。从120元创业起家、在冰箱行业赚到第一桶金、在海南地产热中摔过大跟头,到投身汽车制造业,创办吉利集团,李书福缔造了一个草根创业的神话。2009年成功收购沃尔沃,让李书福和他的吉利成为举世瞩目的焦点。企业家李书福如何经营吉利这家民营汽车企业,并成功做大做强?《李书福的偏执智慧》的作者深入分析了李书福多年来的创业经历和经营之道,从案例入手,解析李书福在企业战略和经营中的独到智慧,提炼出他特有的企业家精神。
Part I
A Resolute Pioneer-
A Dreamer of Auto Production
CHAPTER 1
Perseverance-with His Dream of
Manufacturing Cars
CHAPTER 2
A Long Trudge-A Record of Conquests
1. The hammered-out cars
2. Markets opened up with price war
3. Conquests all over the nation
CHAPTER 3
Becoming a Powerful Giant Was
Not a Fantasy
Part II
A Stubborn Manager-
Effective Management Is the Best
CHAPTER 4
"Humanized Management, Militarized
Implementation"-Gelly's Internal
Management
CHAPTER 5
Not Only Price Wars-Geely's Brand
Management
CHAPTER 6
Talents Attracted, Chances Given-Geely's
Talents Management
1. "Make three calls at the dwelling of
a wise man"
2. Complete trust
3. An enterprise, a university
Part III
A Paranoid in Action:
Breaking the "Greedy" Failure Spell
CHAPTER 7
Smallaqainst Big- Li Shufu's Capital Game
Strategy
1. The first bucket of gold got with 120 yuan
2. The second start in the business of
selling construction materials
3. An auto kingdom levered up by
RMB 100 million
CHAPTER 8
Alliance-Tile Road of Expansion
1. Getting listed- the prescription of refunding
2. Expanding in "Crisis"-the law of contraries
3. Enclosing land, the risky and
unexpected move
CHAPTER 9
Consolidation at Every Step-
The Story behind purchasing Volvo
1. Blind action or a chess game?
2. Tough negotiations-Volvo was touched
3. Final fight-a gamble for tomorrow