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书名 商务英语写作(全国高职高专专业英语规划教材)
分类 教育考试-外语学习-英语
作者 李细平
出版社 清华大学出版社
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简介
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李细平编著的《商务英语写作》旨在培养读者进行国际商务信息处理和综合分析能力;提高读者的书面表达能力;培养读者的当代商务理念及商务写作技能;提供较全面标准的商务写作范例;为不同写作水平的商务人士提供商务写作参考。

本书内容丰富、涵盖面广,基本囊括现代涉外公司(企业)最常用的商务文书的格式、方法和参考范例,如:行政文书、事务文书、经贸文书等,涉及通知、启事、会议议程、会议记录、备忘录、海报、报告、便条、票据、贺卡、名片、请帖、证明、证书、商务建议书、招标、投标书、合同、产品介绍、致辞、商务书信格式和商务英语写作基础知识等内容,因此本书是岗位应用的范例,日常商务写作的工具书。

内容推荐

《商务英语写作》共分为18章。第1~2章主要介绍了商务英语文书写作应遵循的原则和常用写作技巧,力求使读者认识商务英语文书的整体特色;第3~18章立足于提高读者商务文书的表达能力,较详尽地介绍了常用商务文书类型、格式、写作技巧及其习惯表达。基本囊括现代涉外公司(企业)最常用的商务文书的格式、方法和参考范例,如行政文书、事务文书、经贸文书等,并涉及通知、启事、海报、便条、票据、备忘录、会议议程、会议记录、产品介绍、证明、证书、贺卡、名片、请帖、招标书、投标书、合同、商务报告、商务建议书、致辞和商务书信格式等内容。《商务英语写作》由李细平编著。

目录

Chapter 1 General Principles of Business Writing/1

Courtesy/1

Conciseness/2

Clarity/2

Completeness/3

Correctness/3

Concreteness/4

Consideration/4

Exercises/5

Chapter 2 Skills of Business English Writing/7

Selecting words/7

Developing effective sentences/11

Effective paragraph development/14

Other skills/15

Exercises/18

Chapter 3 Notice/21

 【Sample Analysis】/21

 【Knowledge Induction】/22

I. The use and feature of a notice/22

II. The types of notices/22

III. The format of a notice/23

IV. The format of ?notice/23

V. The format of ?notices/25

 【Skill Training Task】/29

Chapter 4 Poster/31

 【Sample Analysis】/31

 【Knowledge Induction】/33

I. The use and feature of a poster/33

II. The format of ?a poster/33

 【Skill Training Task】/41

Chapter 5 Notes and Bills/43

 【Sample Analysis】/43

 【Knowledge Induction】/44

I. Notes/44

II. Bills/47

 【Skill Training Task】/50

Chapter 6 Memorandum/51

 【Sample Analysis】/51

 【Knowledge Induction】/53

I. The use and feature of memos/53

II. The format of memos/53

 【Skill Training Task】/60

Chapter 7 Agenda/63

 【Sample】/63

 【Knowledge Induction】/64

I. The use of agenda/64

II. The format of agenda/64

 【Skill Training Task】/74

Chapter 8 The Minutes of a Meeting/77

 【Sample】/77

 【Knowledge Induction】/82

I. The use and requirements of minutes of a meeting/82

II. The format of minutes of a meeting/83

 【Examples of Different Types of the Minutes of the Meeting】/84

 【Skill Training Task】/91

Chapter 9 Product’s Instruction/95

 【Sample Analysis】/95

 【Knowledge Induction】/98

I. The use and feature of a product’s instruction/98

II. The content of an instruction/99

 【Skill Training Task】/103

Chapter 10 Certificate/105

 【Sample Analysis】/105

 【Knowledge Induction】/106

I. The basic knowledge of certificate/106

II. The format of certificate/106

 【Skill Training Task】/114

Chapter 11 Cards/117

 【Sample Analysis】/117

 【Knowledge Induction】/118

I. The format and sample of invitation cards/118

II. The format and sample of congratulation/greeting cards/120

III. The format and sample of business cards/121

 【Skill Training Task】/125

Chapter 12 Invitation for Bids and Pre-qualification/127

 【Sample Analysis】/127

 【Knowledge Induction】/130

I. The use of invitation for bids and pre-qualification/130

II. The format of invitation for bids and pre-qualification/130

 【Skill Training Task】/142

Chapter 13 Bidding Forms/145

 【Sample Analysis】/145

 【Knowledge Induction】/147

I. The use of a bid/147

II. The content of the form of bid/147

III. The Format of Form of Bid/148

 【Skill Training Task】/157

Chapter 14 Contract/159

 【Sample Analysis】/159

 【Knowledge Induction】/162

I. The use of contracts/162

II. The format of contracts/163

III. Types of contracts/164

 【Skill Training Task】/172

Chapter 15 Business Reports/175

 【Sample Analysis】/175

 【Knowledge Induction】/176

I. The use and category of a business report/176

II. The format of different business reports/177

 【Skill Training Task】/187

Chapter 16 Business Proposals/191

 【Sample Analysis】/191

 【Knowledge Induction】/193

I. The use and category of a business proposals/193

II. The format of different business proposals/193

 【Skill Training Task】/206

Chapter 17 Speech/209

 【Sample Analysis】/209

 【Knowledge Induction】/211

I. The use and feature of speech/211

II. The format of speech/211

Examples of Different Types of speech/212

 【Skill Training Task】/220

Chapter 18 The Layout of a Business Letter/223

 【Sample Analysis】/223

 【Knowledge Induction】/225

I. The structure of a business letter/225

II. The Format of a Business Letter/231

III. Envelop Addressing/235

 【Skill Training Task】/238

Appendix I Names of Common Companies、Enterprises and Stores/241

Appendix II Names of common positions and titles/247

Appendix III 2011年《财富》世界500强排行榜/255

Appendix IV 常见英文标点符号用法指南/277

Appendix V Reference for tasks/285

Appendix VI 商务英语常用缩略语表/305

参考书目/338

参考网站/340

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