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| 书名 | 商务英语(高等学校十二五应用型经管规划教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 王峥 |
| 出版社 | 电子工业出版社 |
| 下载 |  |
| 简介 | 编辑推荐 王峥主编的《商务英语》的大部分文章从国外期刊、网站或其他优秀教材中摘选，课文内容新颖、语言规范，充分体现了一定地域的政治、经济、文化背景和语言习惯，也能够把握最新的变化趋势和理论热点。同时，为理解课文内容、拓展相关知识，本书设计了形式多样、内容活泼的练习、相关阅读。能力培养围绕主课文的内容展开，旨在培养学生的英语应用能力。各个单元的练习形式和活动方式多种多样，各个单元的练习和活动都与其他单元不完全一致，都有自己的特点。相关阅读的课文内容和主课文相关，可以扩大学生的视野和思维，增加知识，也有助于增加课堂教学的灵活性和学生参与的积极性。 本教材内容全面、时代性强，既可以作为高等学校商务英语教材，也可以作为商务工作者和商务英语爱好者的自学用书。 内容推荐 王峥主编的《商务英语》是为了适应对外贸易的高速发展和社会对国际商务复合型人才的需求而编写的，全书融英语语言知识及技能和国际商务知识及技能于一体，按读、写、词汇、语言重点、练习等来设计教学内容的教材结构，突出英语语言交际能力的培养，使学生既获得了英语语言技能的提升，又学到了商务知识，同时也提高了对外商务沟通能力及业务能力，其首要目的在于向读者提供丰富的商务英语资料，并帮助他们提高阅读商务英语文献和使用英语处理国际商贸业务的能力。 全书共分为十章，具体包括世界经济趋势、财政、市场、世界商务、电子商务、新兴产业、服务业、全球化、人才竞争等内容。为了方便教学，每单元都设置了英文相关阅读资料，以吸引和激发学生的学习兴趣，并且在每单元设置知识反馈练习，以检测和巩固学生对知识内容的学习。 《商务英语》可作为本科院校经济、金融、管理等专业的商务英语教材，同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员来说，也是一本颇具实用性和参考性的商务英语指导书籍。 目录 Unit One Economy Development and Challenge 1 Text A Challenges China Faces after Entering WTO 1 Vocabulary 3 Exercises for text A 4 Text B Economic Development around the World 5 Vocabulary 6 Exercises for text B 8 Supplementary reading China’s Economic Growth Slower but Healthier 8 Business Writing 10 Sample 12 Useful Sentences 14 Unit Two Financial Markets 17 Text A How Stocks Work 17 Vocabulary 19 Exercises for text A 20 Text B Financial Markets in General 20 Vocabulary 22 Exercises for text B 23 Supplementary reading Feedback Loops 23 Business Writing 28 Sample 30 Useful Sentences 32 Unit Three Market Selection 34 Text A Market Selection 34 Vocabulary 36 Exercises for text A 37 Text B An Overview of Marketing 38 Vocabulary 40 Exercises for text B 41 Supplementary reading Target Market Selection Segmentation and Positioning 41 Business Writing 45 Sample 49 Useful Sentences 53 Unit Four Strategic Management 55 Text A Strategic Management of TNCs 55 Vocabulary 57 Exercises for text A 58 Text B An Overview of TNCs 58 Vocabulary 60 Exercises for text B 61 Supplementary reading Approaches of Strategic Management 61 Business Writing 65 Sample 68 Useful Sentences 72 Unit Five Revolution of E-commerce 74 Text A A Case of Business to Business EC—Procurement Revolution in General Electric 74 Vocabulary 76 Exercises for text A 77 Text B The Internet and Business 78 Vocabulary 82 Exercises for text B 83 Supplementary reading E-Commerce Concerns: Cross-Cultural Issues in Internet Marketing 84 Business Writing 88 Sample 89 Useful Sentences 92 Unit Six Development of Movie Industry 94 Text A Movie Industry 94 Vocabulary 96 Exercises for text A 97 Text B Culture Industry 97 Vocabulary 99 Exercises for text B 100 Supplementary reading Cross-Cultural Factors in Internet Marketing 101 Business Writing 105 Sample 108 Useful Sentences 112 Unit Seven Development of Service Industry 114 Text A Tourist Industry and Tourism Management 114 Vocabulary 116 Exercises for text A 117 Text B Service Industries and Service Management 118 Vocabulary 120 Exercises for text B 121 Supplementary reading EU Enlargement 122 Business Writing 128 Samples 131 Useful sentences 135 Unit Eight Human Resources 137 Text A How to Find a Suitable Job after Graduation from College 137 Vocabulary 138 Exercises for text A 139 Text B Is It the Right Choice for You? 140 Vocabulary 142 Exercises for text B 142 Supplementary reading The Process of Human Resource Planning and Enterprise Strategy Planning 144 Business Writing 149 Samples 150 Useful Sentences 150 Unit Nine Globalization 152 Text A Economic Globalization 152 Vocabulary 156 Exercises for text A 157 Text B The Positive Effect of Globalization 159 Vocabulary 164 Exercises for text B 165 Supplementary reading Is Globalization Slowing Down? 167 Business Writing 173 Writing Skills 176 Samples 177 Useful Sentences 182 Appendix BEC English Practice 184 Glossary 191 Reference 199 |
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