《现代商务英语听力教程(附光盘下2)》由李荣庆和李全福主编,共计12个单元。每单元按3个学时授课,可满足一个学期36学时的教学工作量。本教材各单元的主题分别为:世贸理论、世贸组织、市场营销、市场组合、促销活动、品牌战略、工商伦理、职场女性、股票债券、经济周期、保护主义和知识产权。本册书所选各单元主题与《现代商务英语综合教程》(下)配套,为工商领域中最为基础的内容。这些内容涵盖涉工商领域工作所必需的基础知识。
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书名 | 现代商务英语听力教程(附光盘下新曙光现代商务英语系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 李荣庆//李全福 |
出版社 | 天津大学出版社 |
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简介 | 编辑推荐 《现代商务英语听力教程(附光盘下2)》由李荣庆和李全福主编,共计12个单元。每单元按3个学时授课,可满足一个学期36学时的教学工作量。本教材各单元的主题分别为:世贸理论、世贸组织、市场营销、市场组合、促销活动、品牌战略、工商伦理、职场女性、股票债券、经济周期、保护主义和知识产权。本册书所选各单元主题与《现代商务英语综合教程》(下)配套,为工商领域中最为基础的内容。这些内容涵盖涉工商领域工作所必需的基础知识。 内容推荐 《现代商务英语听力教程(附光盘下2)》由李荣庆和李全福主编,是高等职业教育商务英语专业高年级学生的主干课程教材。《现代商务英语听力教程(附光盘下2)》内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由对话、选择、填空、听写、判断和理解等多种听力练习组成。 教材各练习环节均按以学生为中心的教学模式而设。比如,每单元的听力练习均设不同的朗读速度,并以MP3格式录制,方便学生自主进行听力练习。 本系列教材重视整体构建,另编有《现代商务英语综合教程》、《现代商务英语口语教程》。这些教材各单元的主题与《现代商务英语听力教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。本教材附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案,方便教师使用。 目录 Unit One The Theory of International Trade Section One: Listen and Warm up Section TWO: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Two World Trade Organization Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Three Marketing Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Four Marketing Mix Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Five Promotion Activities Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Six Brand Strategy Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Seven Business and Managerial Ethics Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Eight Women in Business Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Nine The Stocks : Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Ten Business Recession Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Eleven Free Trade and Protectionism Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Unit Twelve Intellectual Property Rights Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and Understand Tapescripts |
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