本书是关于电子商务的专业英语教材,全书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面。
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书名 | 电子商务英语(第2版21世纪高等职业教育信息技术类规划教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 张云 |
出版社 | 人民邮电出版社 |
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简介 | 编辑推荐 本书是关于电子商务的专业英语教材,全书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面。 内容推荐 本书在编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。 本书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。 本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。 目录 Unit One Electronic Commerce Summary 1 Text A Electronic Commerce(EC) Theory 1 Text B Technological Platform of E-commerce 8 Skills of Understanding找出主题句,确定中心思想 13 Skills of Translation根据上下文/逻辑关系确定词义 15 Skills of Business E-mail Writing回复工作邀请信 15 Skills of Oral Language in Working Condition第一天上班报到 16 Self-study Projecting the Economic Impact of the Internet 16 Unit Two Trading Modes of E-commerce 19 Text A Understanding B2C E-commerce 19 Text B What is B2B? 26 Skills of Understanding寻找重要事实和论据 31 Skills of Translation词类转换译法 34 Skills of Business E-mail Writing求助信 35 Skills of Oral Language in Working Condition同事之间 36 Self-study Know Something About B2C E-commerce 36 Unit Three Security Technologies of E-commerce(Part One) 39 Text A Secure Electronic Transaction 39 Text B Security Techniques 45 Skills of Understanding猜测词义 50 Skills of Translation词的增减 52 Skills of Business E-mail Writing邀请信 52 Skills of Oral Language in Working Condition愉快地工作 53 Self-study Internet and EB Security 54 Unit Four Security Technologies of E-commerce(Part Two) 56 Text A Firewall 56 Text B Computing System Security Measures 61 Skills of Understanding推理和判断 66 Skills of Translation正反译与反正译 68 Skills of Business E-mail Writing电话记录 69 Skills of Oral Language in Working Condition工作中的解决之道 70 Self-study Achieving Electronic Privacy 70 Unit Five Payment of E-commerce on Net(Part One) 74 Text A Electronic Systems of Payments 74 Text B Electronic Payment & Taxation 80 Skills of Understanding确定作者的观点和态度 86 Skills of Translation分译与合译 87 Skills of Business E-mail Writing给顾客写邮件 88 Skills of Oral Language in Working Condition顾客就是上帝 89 Self-study Why isn't E-cash a common currency? 90 Unit Six Payment of E-commerce on Net(Part Two) 92 Text A The SET Protocol 92 Text B E-money 97 Skills of Understanding阅读理解考查的重点 102 Skills of Translation被动句型的翻译 103 Skills of Business E-mail Writing用邮件进行预订 104 Skills of Oral Language in Working Condition预订 106 Self-study Some Issues About E-commerce Payments 106 Unit Seven Logistics Management of E-commerce 109 Text A Logistics in Electronic Commerce 109 Text B Green Logistics 114 Skills of Understanding提高阅读理解的几个注意点 118 Skills of Translation定语从句的翻译 120 Skills of Business E-mail Writing用邮件发起邀约 121 Skills of Oral Language in Working Condition Get It Running顺利运行 122 Self-study Logistics automation 122 Unit Eight Implementation of the E-commerce System 125 Text A The ABCs of ERP 125 Text B What is CRM? 132 Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137 Skills of Translation倍数的译法 140 Skills of Business E-mail Writing用邮件邀约共进晚餐 141 Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143 Self-study Evaluating the Performances of E-commerce Systems 143 Unit Nine Network Marketing 146 Text A Web Marketing Strategies 146 Text B Overview of Electronic Marketing Structure 153 Skills of Understanding阅读理解题型介绍 157 Skills of Translation长句的翻译 158 Skills of Business E-mail Writing顾客意见反馈信 160 Skills of Oral Language in Working Condition下班之后 161 Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162 Unit Ten Industry Applications of E-commerce 164 Text A The Impact of EC on the Travel Industry 164 Text B Advertising of E-commerce 171 Skills of Understanding影响阅读速度的几个障碍点 175 Skills of Translation常见的计算机英语及缩写 177 Skills of Business E-mail Writing书写简单的通知 179 Skills of Oral Language in Working Condition技术会议 180 Self-study Electronic Publishing: Assessing Opportunities and Risks 180 附录1 译文 183 附录2 总词汇表 215 附录3 常用电子商务词汇表 229 附录4 屏幕英语 248 附录5 考试样卷 254 附录6 电子商务网站集锦 258 Bibliography 262 |
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