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书名 电子商务英语(第2版21世纪高等职业教育信息技术类规划教材)
分类 教育考试-外语学习-英语
作者 张云
出版社 人民邮电出版社
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简介
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本书是关于电子商务的专业英语教材,全书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面。

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本书在编写的过程中突出强调读者对于专业文献的各方面的应用能力,安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。

本书分10个单元,共20篇课文和10篇阅读材料,内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。

本书可作为高职高专院校电子商务、物流专业和金融管理等专业的教材,也可作为从事电子商务人员及其他自学者的学习用书。

目录

Unit One Electronic Commerce Summary 1

Text A Electronic Commerce(EC) Theory 1

Text B Technological Platform of E-commerce 8

 Skills of Understanding找出主题句,确定中心思想 13

 Skills of Translation根据上下文/逻辑关系确定词义 15

 Skills of Business E-mail Writing回复工作邀请信 15

 Skills of Oral Language in Working Condition第一天上班报到 16

Self-study Projecting the Economic Impact of the Internet 16

Unit Two Trading Modes of E-commerce 19

Text A Understanding B2C E-commerce 19

Text B What is B2B? 26

 Skills of Understanding寻找重要事实和论据 31

 Skills of Translation词类转换译法 34

 Skills of Business E-mail Writing求助信 35

 Skills of Oral Language in Working Condition同事之间 36

Self-study Know Something About B2C E-commerce 36

Unit Three Security Technologies of E-commerce(Part One) 39

Text A Secure Electronic Transaction 39

Text B Security Techniques 45

 Skills of Understanding猜测词义 50

 Skills of Translation词的增减 52

 Skills of Business E-mail Writing邀请信 52

 Skills of Oral Language in Working Condition愉快地工作 53

Self-study Internet and EB Security 54

Unit Four Security Technologies of E-commerce(Part Two) 56

Text A Firewall 56

Text B Computing System Security Measures 61

 Skills of Understanding推理和判断 66

 Skills of Translation正反译与反正译 68

 Skills of Business E-mail Writing电话记录 69

 Skills of Oral Language in Working Condition工作中的解决之道 70

 Self-study Achieving Electronic Privacy 70

Unit Five Payment of E-commerce on Net(Part One) 74

Text A Electronic Systems of Payments 74

Text B Electronic Payment & Taxation 80

 Skills of Understanding确定作者的观点和态度 86

 Skills of Translation分译与合译 87

 Skills of Business E-mail Writing给顾客写邮件 88

 Skills of Oral Language in Working Condition顾客就是上帝 89

Self-study Why isn't E-cash a common currency? 90

Unit Six Payment of E-commerce on Net(Part Two) 92

Text A The SET Protocol 92

Text B E-money 97

 Skills of Understanding阅读理解考查的重点 102

 Skills of Translation被动句型的翻译 103

 Skills of Business E-mail Writing用邮件进行预订 104

 Skills of Oral Language in Working Condition预订 106

Self-study Some Issues About E-commerce Payments 106

Unit Seven Logistics Management of E-commerce 109

Text A Logistics in Electronic Commerce 109

Text B Green Logistics 114

 Skills of Understanding提高阅读理解的几个注意点 118

 Skills of Translation定语从句的翻译 120

 Skills of Business E-mail Writing用邮件发起邀约 121

 Skills of Oral Language in Working Condition Get It Running顺利运行 122

Self-study Logistics automation 122

Unit Eight Implementation of the E-commerce System 125

Text A The ABCs of ERP 125

Text B What is CRM? 132

 Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137

 Skills of Translation倍数的译法 140

 Skills of Business E-mail Writing用邮件邀约共进晚餐 141

 Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143

Self-study Evaluating the Performances of E-commerce Systems 143

Unit Nine Network Marketing 146

Text A Web Marketing Strategies 146

Text B Overview of Electronic Marketing Structure 153

 Skills of Understanding阅读理解题型介绍 157

 Skills of Translation长句的翻译 158

 Skills of Business E-mail Writing顾客意见反馈信 160

 Skills of Oral Language in Working Condition下班之后 161

 Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

Unit Ten Industry Applications of E-commerce 164

Text A The Impact of EC on the Travel Industry 164

Text B Advertising of E-commerce 171

 Skills of Understanding影响阅读速度的几个障碍点 175

 Skills of Translation常见的计算机英语及缩写 177

 Skills of Business E-mail Writing书写简单的通知 179

 Skills of Oral Language in Working Condition技术会议 180

Self-study Electronic Publishing: Assessing Opportunities and Risks 180

附录1 译文 183

附录2 总词汇表 215

附录3 常用电子商务词汇表 229

附录4 屏幕英语 248

附录5 考试样卷 254

附录6 电子商务网站集锦 258

Bibliography 262

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