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书名 商务英语精读(第2册高等院校商务英语专业核心课精品系列教材)
分类 教育考试-外语学习-英语
作者 郑燕平//吴桦
出版社 首都经济贸易大学出版社
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简介
编辑推荐

《商务英语精读(第2册)》由郑燕玉和吴桦编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。

目录

Unit 1 Economic Integration

 Section One: Business Communications

Making an Appointment

 Section Two: Text

Levels of Economic Integration

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

Factors Driving Global Economic Integration

Unit 2 The Multinational Firms

 Section One: Business Communications

Establishment of Business Relations

 Section Two: Text

The Role of Multinational Enterprises

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

The Effects of MNEs on Host and Home Economies

Unit 3 Balance of Payments

 Section One: Business Communications

At the Banquet

 Section Two: Text

Balance of Payments Accounting

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

The Accounts of the Balance of Payments

Unit 4 Tariff Barriers

 Section One: Business Communications

Shopping

 Section Two: Text

Types of Tariff Barriers

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five= Business Reading

Forms of Trade Barriers

Unit 5 Non-Tariff Barriers

 Section One: Business Communications

Sightseeing at the Great Wall

 Section Two: Text

Non-Tariff Barriers

 Section Three: Exercises

 Section Four= Biz Fueling Station

 Section Five= Business Reading

ASEAN's Efforts to Eliminate NTBs

Unit 6 GATT and WTO

 Section One: Business Communications

Price Inquiry

 Section Two: Text

The World Trade Organization

 Section Three: Exercises

 Section Four= Biz Fueling Station

 Section Five= Business Reading

Controversy over the WTO

Unit 7 Basics of Management

 Section One: Business Communications

Definition of Management

 Section Two: Text

What is Management?

 Section Three: Exercises

 Section Four= Biz Fueling Station

 Section Five: Business Reading

A Case of Management: Starbucks

Unit 8 Roles of Management

 Section One: Business Communications

Talking About Managerial Roles

 Section Two: Text

What Do Managers Do?

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

The Dell Way of Management

Unit 9 Managing in a Global Environment

 Section One: Business Communications

What's Wrong with Our Company?

 Section Two: Text

Managing in a Global Environment

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

Global Marketing into 21st Century

KEY TO EXERCISES

附录(Appendix)

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