《商务英语精读(第2册)》由郑燕玉和吴桦编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。
网站首页 软件下载 游戏下载 翻译软件 电子书下载 电影下载 电视剧下载 教程攻略
书名 | 商务英语精读(第2册高等院校商务英语专业核心课精品系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 郑燕平//吴桦 |
出版社 | 首都经济贸易大学出版社 |
下载 | ![]() |
简介 | 编辑推荐 《商务英语精读(第2册)》由郑燕玉和吴桦编著,本书在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,本书把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。 目录 Unit 1 Economic Integration Section One: Business Communications Making an Appointment Section Two: Text Levels of Economic Integration Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Factors Driving Global Economic Integration Unit 2 The Multinational Firms Section One: Business Communications Establishment of Business Relations Section Two: Text The Role of Multinational Enterprises Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Effects of MNEs on Host and Home Economies Unit 3 Balance of Payments Section One: Business Communications At the Banquet Section Two: Text Balance of Payments Accounting Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Accounts of the Balance of Payments Unit 4 Tariff Barriers Section One: Business Communications Shopping Section Two: Text Types of Tariff Barriers Section Three: Exercises Section Four: Biz Fueling Station Section Five= Business Reading Forms of Trade Barriers Unit 5 Non-Tariff Barriers Section One: Business Communications Sightseeing at the Great Wall Section Two: Text Non-Tariff Barriers Section Three: Exercises Section Four= Biz Fueling Station Section Five= Business Reading ASEAN's Efforts to Eliminate NTBs Unit 6 GATT and WTO Section One: Business Communications Price Inquiry Section Two: Text The World Trade Organization Section Three: Exercises Section Four= Biz Fueling Station Section Five= Business Reading Controversy over the WTO Unit 7 Basics of Management Section One: Business Communications Definition of Management Section Two: Text What is Management? Section Three: Exercises Section Four= Biz Fueling Station Section Five: Business Reading A Case of Management: Starbucks Unit 8 Roles of Management Section One: Business Communications Talking About Managerial Roles Section Two: Text What Do Managers Do? Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Dell Way of Management Unit 9 Managing in a Global Environment Section One: Business Communications What's Wrong with Our Company? Section Two: Text Managing in a Global Environment Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Global Marketing into 21st Century KEY TO EXERCISES 附录(Appendix) |
随便看 |
|
霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。