徐佳主编的《商品经营英语(第2版)》以多变的学习模块、活跃的版式、充实的图片、简洁的中文提示语增强英语学习的趣味性和易懂性。本书根据专业需要划分单元结构,突出专业中与英语紧密相关的内容。精选通俗易懂的专业材料作为专业英语教材的载体,力求收录各专业最新、最实用的词汇和用语,从而使教材既具有专业特色,又充分体现英语教学规律。
徐佳主编的《商品经营英语(第2版)》共8个单元,内容涉及商品经营概述、导购、商品描述、销售方法、结算与售后服务、分种类的商品介绍等内容。单元里的每一节课有4个学习环节,分别是Look and Learn, Dialogue,Reading,Learn More。教材内容互动,形式活泼,从听、说、读、写等方面对学生进行全面训练。《商品经营英语(第2版)》后附有生词表、译文及商品经营常用语中英文对照表,从而帮助学生更好地掌握所学知识。
Unit 1 Retailing
Lesson 1 Retail Companies
Lesson 2 Layout
Lesson 3 Jobs
Unit 2 Being a Shopping Guide
Lesson 1 Sales Environment
Lesson 2 Receiving Customers
Lesson 3 Making Recommendations
Unit 3 Characteristics of the Merchandise
Lesson 1 Colors
Lesson 2 Sizes
Lesson 3 Qualities
Unit 4 Sales
Lesson 1 Advertising
Lesson 2 Prices
Lesson 3 Promotion
Unit 5 Closing the Sale
Lesson 1 The Cashier
Lesson 2 Refund and Exchange
Lesson 3 Delivery
Lesson 4 Customer Service
Unit 6 Merchandise Ⅰ
Lesson 1 Food
Lesson 2 Beverages
Lesson 3 Medicines
Unit 7 Merchandise Ⅱ
Lesson 1 Clothes and Shoes
Lesson 2 Jewelry
Lesson 3 Hats and Bags
Unit 8 Merchandise Ⅲ
Lesson 1 Cosmetics and Skin-care Products
Lesson 2 Home Appliances
Lesson 3 Children’s Supplies
Appendix 1 Vocabulary
Appendix 2 Translation of Reading
Appendix 3 Translation of Useful Expressions