本书基于“实时、实用、实际”的思路，按照学生“够用、能用、可用”的要求来进行编写。由于高职高专的培养目标是将学生培养成从事一线电子商务操作的高技能人才，所以编者采用“逆向推理”的逻辑，以一名高职院校电子商务专业学生“Lisa Lee”从网络购物者到网店经营者的身份转变为线索，将从事电子商务工作涉及的专业英语串联起来。此外，本书还参考国外相关教材的写法，从第一人称的角度将“最常见、最实用、最可用”的电子商务英语以叙事主题的形式逐一呈现，有助于提高学生英语实践接收能力和从事相关工作的实用技能。

本书根据电子商务专业的实际需要，结合贸易、计算机及信息技术等专业英语的相关内容编写而成。本书内容主要涉及网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面，全书贯彻“实时、实用、实际”的编写思路，重点突出“够用、能用、可用”的要求，力求将最常用的电子商务英语专业词汇及用法集中呈现给学生。

本书可作为高职高专电子商务专业的英语教材，也可作为从事电子商务行业人员的培训教材。

Unit One Wonderful Internet

 Blog What Can I Do on the Internet?

 Intensive Reading What a Wonderful Net!

 Extensive Reading Shop and Brand

 Related Links The History of Nokia

Unit Two Online Shopping

 Blog Shopping without Going Out!

 Intensive Reading The Development of E-commerce

 Extensive Reading Online Payment

 Related Links Only in China: McDonald's Goes Online to Sell Consumer Goods China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce.

Unit Three Online Payment

 Blog I Can Make It Now!

 Intensive Reading Logistics

 Extensive Reading International Trade through E-commerce

 Related Links PayPal

Unit Four Web Design

 Blog Learning Web Design

 Intensive Reading The Structure of an HTML Page

 Extensive Reading Web Layout Basics

 Related Links Adobe

Unit Five Website Construction

 Blog What Is the Best Software to Build a Personal Website?

 Intensive Reading 5 Steps Setting up Your Business Website

 Extensive Reading How to Build a Better Business or Personal Website.

 Related Links How to Build Your Website around Your Customers in 5 Easy Steps

Unit Six Managing Online Business

 Blog Open an E-shop

 Intensive Reading Running a Business on the Internet

 Extensive Reading E-business Models

 Related Links Legend eBay.com

Unit Seven E-marketing

  Blog My E-marketing

  Intensive Reading The Year 1997 and E-marketing

  Extensive Reading Start Advertising with Search Engine

  Related Links Selling on Amazon.corn

Unit Eight Network Communication

 Blog Internet Communication

 Intensive Reading Microblogging

 Extensive Reading Instant Messaging

 Related Links Facebook

Unit Nine Trade Terms

 Blog Price Terms

 Intensive Reading Why Prices Are so Different in International Trade?

 Extensive Reading Insurance

 Related Links Aliexpress, Escrow and Alipay

Unit Ten Trading Global

 Blog My Trading Global

 Intensive Reading Exploring Distribution Channel Online

 Extensive Reading E-marketing at Global Scale

 Related Links Alihaba.com

附录一 电子商务常用术语中英文对照表

附录二 全球知名电子商务网站99例

附录三 部分练习答案举例

参考文献