This book introduces different aspects of virtual typography, via dedicatedchapters for each topic. Each chapter provides numerous examples of work by leading designers, annotated to explain the reasons behind the design choices made. The examples shown include a range of screen-resolution works and diagrams, which,when combined with detailed analysis in the text, create a fascinating insight into the world of virtual typography.

Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

How to get the most out of this book

Introduction

1 From v sua poetry to modern typography

1.1 Visual Poetry

1.2 Dada

1.3 Futurism

1.4 Constructivism

1.5 Bauhaus and De Still

1.6 Concrete poetry

2 Approach ng multimedia

2.1  Kinetic typography and motion typography

2.2 Temporal and transitional typography

2.3 Information landscapes

2.4 Novelty value

2.5 The borderline between image and text

3 Typography information and communication

3.1  Communicative stages

3.2 The perception of time-based information

3.3 Intelligibility

3.4 Static information and motion graphics

3.5 Towards a definition of virtual typography

4 Digital typography

4.1  The digital revolution

4.2 Swiss Punk and the Pacific Wave

4.3 New trends in Europe

4.4 Technology and beyond

4.5 The cult of the scratchy

4.6 Multidisciplinary design

4.7 Coded typography

5 Typography and the process of reading

5.1  Word recognition and Bouma shapes

5.2 Serial and parallel letter recognition

5.3 Saccadic eye movements

5.4 The prospective interpretation of text contents

5.5 Time consciousness

5.6 The dialectics of transition

6 The significance of ambiguity

6.1 The medium and the message

6.2 Time-based ambiguity

6.3 Ambiguity and memory

6.4 Information overload

6.5 The characteristics of virtual typography

6.6 The virtual and the digital

6.7 In haste there is error

Bibliography

Index

Acknowledgements

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