董晓波主编的《跨文化商务交际》共10章，其中第1章以跨文化交际学的基本理论为框架，系统地介绍了交际、文化和跨文化的定义与特点。第2章介绍文化价值观及商务文化，重点分析了Geert Hofstede(基尔特’霍夫斯泰德)提出的4个文化纬度及人们在跨文化商务交际中存在的众多价值观念差异。第3章介绍和分析文化休克现象，使读者认识到在跨文化商务交际中文化休克不可避免，但可以“医治”。第4章介绍言语交际，即口语交际和书面交际。第5章主要介绍非言语交际，如身势语、空间和距离等方面的知识及文化内涵，使读者认识到非言语的交际行为比言语交际更为重要。第6章主要介绍商务交际中存在着性别的文化差异，了解跨文化沟通中性别差异的习俗、礼仪和礼节的重要性。第7章主要阐述了在商务活动中的各种礼仪及有关风俗。掌握了这些交际中的礼仪，才能在商务活动中游刃有余。第8章主要探讨成功的商务谈判所包含的各要素，如有效沟通、谈判风格及谈判策略……同时阐释了不同国家商务人士的谈判特点。第9、10章主要涉及国际商务营销、管理中的文化因素、企业文化、团队建设及国际交流策略等方面的知识。

董晓波主编的《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者编写的教材，旨在帮助学生了解并掌握跨文化商务交际方面的知识，增强跨文化理解，克服文化冲突，加强文化沟通与合作，应对经济全球化背景下日益频繁的跨文化商务交流活动。

《跨文化商务交际》选材广泛，内容实用，可读性强。对工商管理、国际经济与贸易、金融、旅游、物流等专业的学生及广大从事跨国公司企业管理、国际营销、国际投资等国际商务实际工作的第一线专业工作者而言，都是一本不可多得的读物。

Chapter 1 Culture, Communication and Intercultural Communication

 Section 1: Culture

 Section 2: Communication

 Section 3: Intercultural Communication

 Exercises

 Further Reading Intercultural Communication Failures

Chapter 2 Contrasting Cultural Values and Business Cultures

 Section 1: Cultural Values

 Section 2: Attitude

 Section 3: Belief and Religion

 Section 4: Attribution, Perception and Communication

 Section 5: Diverse Cultural Patterns

 Exercises

 Further Reading Cultural Values in International Business

Chapter 3 Culture Shock

 Section 1: Introduction

 Section 2: Stages of Culture Shock

 Section 3: Symptoms of Culture Shock

 Section 4: Alleviating Culture Shock (for person and company)

 Section 5: High-context and Low-context Cultures

 Exercises

 Further Reading Stress in Culture Shock

Chapter 4 Verbal Communication

 Section 1: Language and Culture

 Section 2: Oral Communication

 Section 3: Written Communication

 Exercises

 Further Reading Attitudes Toward Speech and Silence

Chapter 5 Nonverbal Communication

 Section 1: Body Language

 Section 2: Space and Distance

 Exercises

 Further Reading Sacred Space in Germany and Other Northern European Countries

Chapter 6 Gender Differences in Communication

 Section 1: Differences in Gender Communication

 Section 2: Overcoming Roadblocks in Gender Communication

 Exercises

 Further Reading How Are Roles Females Playing in International Business?

Chapter 7 Business Etiquette and Social Customs

 Section 1: Making Introductions and Greeting

 Section 2: Handshaking and Exchanging Business Cards

 Section 3: Dressing and Dining

 Section 4: Gift Giving and Receiving Customs

 Section 5: Humour, Superstitions and Taboos

 Exercises

 Further Reading MoTo: Coming to U.S.

Chapter 8 Business Negotiation Across Cultures

 Section 1: Communication in Negotiation

 Section 2: Stereotypes of Different Cultures That Affect Intercultural Negotiations

 Section 3: Negotiation Strategies

 Section 4: Physical Context of Negotiation

 Section 5: Phases of Negotiation

 Exercises

 Further Reading American Style of Hospitality or French Style of Hospitality

Chapter 9 International Marketing Communication

 Section 1: A Cultural Approach to International Marketing

 Section 2: Cultural Influence on Selected Aspects of Marketing and Advertising

 Section 3: Global Marketing and Advertising

 Exercises

 Further Reading What Has Happened to Hong Kong Disneyland?

Chapter 10 Intercultural Management

 Section 1: Cultural Factors in International Business Management

 Section 2: Corporate Culture

 Section 3: Development of Teamwork

 Section 4: Strategies for International Marketers

 Exercises

 Further Reading Team Building

Key to the Exercises

Bibliography