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| 书名 | 商务英语报刊选读/通识教育系列丛书 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 董晓波 |
| 出版社 | 北京交通大学出版社 |
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| 简介 | 编辑推荐 阅读是语言学习者最重要的信息输入形式之一，董晓波主编的《商务英语报刊选读》全面而概括地介绍了商务领域的各个关键领域，如企业管理、市场营销、电子商务等。本书旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。全书共十五个单元，每单元内容主要由两篇精读文章、一篇补充材料及课后练习组成。 本书适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，也可作为从事国际商务经贸工作的人员的重要参考资料。 内容推荐 董晓波主编的《商务英语报刊选读》旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。 《商务英语报刊选读》适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，还可作为从事国际商务经贸工作人员的重要参考资料。 目录 Unit 1 Business & Industry Text A Start a Business Text B Entrepreneurship in China--Let a Million Flowers Bloom Supplementary Reading Building Excitement--Can China Avoid a Bubble? Unit 2 Capital Markets Text A Banking Industry Text B Stock Exchange Supplementary Reading American Stock Markets--Reversal of Fortune Unit 3 International Marketing Text A Business Planning--Marketing Planning Text B Supporting Offline Campaign Launches With Online Marketing Supplementary Reading Online-coupon Firms--Groupon Anxiety Unit 4 International Investment and Credit Text A A Financial Marriage Text B How to Promote and Regulate International Investments? Supplementary Reading Moving Toward a Global Currency Unit 5 Business Elite Text A The Resurrection of Steve Jobs --That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger Text B Ann Moore: The CEO of Time Supplementary Reading Steve Jobs and the iPad of Hope --Apple's Innovation Machine Churns Out Another Game-changing Device Unit 6 E-Commerce Text A In E-Commerce, More Is More Text B The Alibaba E-Commerce Empire Supplementary Reading Online Shopping: Selling Becomes Sociable Unit 7 Economic Globalization and Multinational Corporation Text A Globalization vs. Economic Sovereignty Text B The World's Top Choice --China Remains the Most Popular Destination for Foreign Direct Investment Supplementary Reading McDonald's Eyes Growing Presence in Local Market Unit 8 Economic Regulations and Law Text A U.S. Sets 21st Century Goal: Building a Better Patent Office Text B Anti-trust Law Treats All Firms Equally Over 140 Cases Handled; Rules in Line With International Principles Supplementary Reading China E-commerce Giant Launches Campaign to Fight Online Piracy Unit 9 Economic Crisis Text A The Great Depression Text B U.S. Subprime Mortgage Crisis Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis Unit 10 Human Resources Management Text A Capturing the State of Human Resources in An Annual Report Text B The Tech Effect On Human Resources Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs Unit 11 Advertising and Publicity Text A Internet Advertising Text B Beijing Tries to Push beyond Made in China Supplementary Reading The Harder Hard Sell Unit 12 Training Text A Training the Trainer Text B Training Needs Assessment: A Must for Developing an Effective Training Program Supplementary Reading An Innovative Method for Role-specific Quality-training Evaluation Unit 13 Corporate Culture Text A What is Corporate Culture.9 Text B Four Steps to Go Green Like eBay--Starting With Employees Supplementary Reading The Fall of a Corporate Queen Unit 14 Business Ethics and Corporate Social Responsibility Text A The Corporate Responsibility Commitment Text B Controversial Chemical Poses Challenge for Colgate-Palmolive Supplementary Reading Toyota Recall: Five Critical Lessons Unit 15 WTO & China Text A A Closer Look at WTO Text B Now the Time to Build a Golden Bridge Supplementary Reading WTO Spirit A Win-Win for All Key to Exercises References |
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