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书名 外贸函电(21世纪普通高等院校系列规划教材)
分类 教育考试-外语学习-英语
作者 沈岚//姚键
出版社 西南财经大学出版社
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简介
目录

Chapter 1 Writing Process for Business Letters (1) —— Prewriting

1. Approaching the Writing Process Systematically

2. The Prewriting Phase of Composition

Chapter 2 Writing Process for Business Letters (2) —— Writing

1. Researching Data and Generating Ideas

2. Organizing Data

3. Composing the First Draft

Chapter 3 Writing Process for Business Letters (3) —— Revising

1. Revising Messages

2. Proofreading for the Finishing Touch

3. Evaluating the Product

Chapter 4 Business Letters Writing

1. Envelope Addressing

2. The Layout of Business Letters

Chapter 5 Establishing Business Relations

1. General Introduction

2. Channels for Information of Potential Partners

3. The Requirements for Writing the First Inquiry

4. Status Inquiry

5. Applying the 3- x -3 Writing Process to Letters of Establishing Business Relations

6. Module letter

7. Specimen Letters

Chapter 6 Inquiry and Reply

1. General Introduction

2. Classification of Inquiry

3. The Requirements for Writing

4. Applying the 3- x -3 Writing Process to Letters of Inquiry and Reply

5. Module Letters

6. Specimen Letters

Chapter 7 Offers and Counter-offers

1. General Introduction

2. The Definitions of Offer and Counter-offer

3. Classification of Offers

4. The Requirements for Writing

5. Apply the 3- x -3 Writing Process to Letters of Offers

6. Specimen Letters

Chapter 8 Orders and Their Fulfillment

1. General Introduction

2. The Content of an Order

3. The Content of Seller's Acceptance

4. The Obligations of the Buyer and the SeUer

5. Four Pointers for Writing Rejecting Letters

6. Applying the 3-x-3 writing process to making an order letter

7. Module Letter

Chapter 9 Payment

1. General Introduction

2. Modes of Payment

3. The Definition and Classification of the L/C

4. The Basic Contents of the L/C

5. The Ways of Opening and Amending of the L/C

6. Applying the 3- X -3 Writing Process to Letters of Payment

7. Specimen Letters

Chapter 10 Shipment

1. General Introduction

2. The Shipping Documents

3. Applying the 3- X -3 Writing Process to Letters of Shipment

4. Specimen Letters

Chapter 11 Packing

1. General Introduction

2. Classification of Packing

3. Marks of Packing

4. Applying the 3- X -3 Writing Process to Letters of Packing

5. Specimen Letters

Chapter 12 Cargo Transport Insurance

1. General Introduction

2. Kinds of Risks

3. Total Loss and Partial Loss

4. Main Types of Insurance Coverage

5. Additional Risks

6. Commodity Inspection

7. Arbitration

8. Applying the 3- X -3 Writing Process to Letters of Insurance

Chapter 13 Complaints and Claims

1. General Introduction

2. Types of Complaints

3. Rules about Dealing with Complaints

4. Applying the 3- X -3 Writing Process to Letters of Complaints

5. Module Letter

6. Specimen Letters

Chapter 14 Agencies

1. General Introduction

2. The Types of Agencies

3. The Contents of an Agency Agreement

4. Applying the 3- X -3 Writing Process to Letters Concerning Agency

5. Module Agency Agreement (Sole Agent)

6. Specimen Letters

Chapter 15 Business Contract

1. General Introduction

2. The Contents of a Sales Contract

3. Lexical Features of Contract English

4. Specimen Sales Contracts

References

编辑推荐

由沈岚编著的《外贸函电》的特点是从跨文化交际的视角出发,针对交际沟通对象的差异,结合实际的商务沟通内容,有机地将外贸实务、商务写作和函电实例相结合,引入3×3写作思路及模式,并以此为主线贯穿整个教材。各单元均配有大量的实例和例句,为了便于学习者学习和掌握,各例后均紧跟生词和短语的讲解;同时各单元后附加了章节回顾和思考题,以激励学习者进行积极的总结和反思。《外贸函电》共15章,1~3章详细讲解3x3写作思路及模式的运用,对全书的内容起着总纲的作用;从第4章开始,教材按照常规外贸流程及环节分类安排各章节,包括建立业务关系,询盘、发盘与还盘,订单,国际支付,信用证,包装与运输,保险,投诉与索赔,代理,商务合同等内容。

内容推荐
本书从跨文化交际的视角出发, 针对交际沟通对象的差异, 结合实际的商务沟通内容, 有机地将外贸实务、商务写作和函电实例相结合, 引入3×3写作思路及模式, 并以此为主线贯穿整个教材。
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