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书名 应用英语综合能力实训(附光盘高职高专商务英语应用英语专业规划教材)
分类 教育考试-外语学习-英语
作者 胡丽纯//夏宁满
出版社 浙江大学出版社
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简介
编辑推荐

近年来随着我国高职高专不断蓬勃发展,对学生英语实用性的要求越来越高,而实训教学是高职院校不可缺少的重要教学环节。本教材的作者根据《高等学校英语高职专业英语教学大纲》的内容和精神,对高职毕业生的岗位要求进行了调查并对企业要求的问卷结果进行了分析;同时走访了许多其他涉外企业,探讨了应用英语课程的实用性,力求达到编写实用有效的英语语言实训教材,为我国经济发展服务的目的。

本教材根据企业的要求,参照英语写作的案例来编写每一章节。每个章节由训练目标要求、要点提示、背景介绍、情景设置以及训练内容和反馈测评组成。

内容推荐

本教材共有五个部分,主要内容有:

第一部分为听和说(Listening and Speaking),分五个章节。其内容包括:1)日常生活,2)公共关系,3)外贸事务,4)商务洽谈,5)商务会展。该部分重视语言共性教学,训练应用英语的口语和听说技能。

第二部分为写作(Writing),分三个章节。该部分结合专业,强调实用文体模拟写作方面的训练。其内容包括:1)个人事务写作训练,包括简历、申请信、名片等;2)一般商务公文写作训练,包括便条、通知、报告、邀请函、证明信、感谢信、抱歉信、备忘录、会议记录、图表等日常商务写作内容;3)商务事务写作,包括广告、建立业务关系、推荐信、询盘和报盘、订购、支付条款、投诉与调解等商务往来的信函写作。

第三、四部分为翻译(口译和笔译)(Interpretation and Written Translation),共六个章节。其内容包括:交际对话、礼仪用语、信用用语、商务用语等。

第五部分为商务同声打字(Business Audio Typirlg)。包括各种业务文字快速录入。

目录

Part One Listening and Speaking

 CHAPTER 1 Daily Life

Unit 1 Talking about the News

Unit 2 Talking about the Weather

Unit 3 Asking for Information

Unit 4 Making Appointments

Unit 5 Shopping

Unit 6 Small Talks

 CHAPTER 2 Public Relations

Unit 1 Job Interview

Unit 2 Invitation

Unit 3 Introduction

Unit 4 Courtesy

Unit 5 Welcome Party

 CHAPTER 3 Foreign Trade Affairs

Unit 1 Traveling by Air

Unit 2 Meeting Potential Customers

Unit 3 At the Hotel

Unit 4 At the Restaurant

Unit 5 Making Telephone Calls

Unit 6 Asking for Directions

Unit 7 Sightseeing

Unit 8 Drawing Up the Agenda

 CHAPTER 4 Business Negotiation

Unit 1 Inquiries and Offers

Unit 2 Price

Unit 3 Terms of Payment

Unit 4 Shipment

Unit 5 Packing

Unit 6 Insurance

Unit 7 Complaints and Adjustments

Unit 8 Signing a Contract

 CHAPTER 5 Trade Show

Part Two Writing

 CHAPTER 1 Individual Paperwork

Unit 1 Resume

Unit 2 Application

Unit 3 Cards

 CHAPTER 2 General Business Paperwork

Unit 1 Notes

Unit 2 Notices

Unit 3 Reports

Unit 4 Secretary Documents--Invitation

Unit 5 Secretary Documents--Certificates

Unit 6 Secretary Documents--Thanks

Unit 7 Secretary Documents--Apologies

Unit 8 Secretary Documents--Memorandums (Memos)

Unit 9 Secretary Documents--Minutes

Unit 10 Secretary Documents--Graphics

 CHAPTER 3 Foreign Trade Paperwork

Unit 1 Commercial Advertisements

Unit 2 Business Letters--Establishing Business Relations

Unit 3 Business Letters--Recommendations

Unit 4 Business Letters--Enquiries and Offers

Unit 5 Business Letters--Order Letters

Unit 6 Business Letters--Terms of Payment

Unit 7 Business Letters--Complaints and Adjustments

Part Three Interpretation

 CHAPTER 1 Interpreting Interactive Conversations

Unit 1 Entertaining Customers (English-Chinese Interpretation)

Unit 2 Business Management (English-Chinese Interpretation)

Unit 3 A Wish to Invest (English-Chinese Interpretation)

Unit 4 Establishing a Joint Venture (English-Chinese Interpretation)

 CHAPTER 2 Interpreting Ceremonial Speeches

Unit 1 Euro-Asian Cooperation (English-Chinese Interpretation)

Unit 2 An Opening Speech (English-Chinese Interpretation)

 CHAPTER 3 Interpreting Informative Speeches

Unit 1 Restaurant Etiquette (English-Chinese Interpretation)

Unit 2 A Place to Stay (English-Chinese Interpretation)

Unit 3 The Information Age (English-Chinese Interpretation)

Unit 4 Bilateral Relations (English-Chinese Interpretation)

Unit 5 Traditional Holidays (Chinese-English Interpretation)

Unit 6 An Ambitious Conglomerate (Chinese-English Interpretation)

Unit 7 Acquiring a Second Culture (Chinese-English Interpretation)

Unit 8 On Culture Clashes (Chinese-English Interpretation)

 CHAPTER 4 Interpreting Business Speeches

Unit 1 Risk Management (English-Chinese Interpretation)

Unit 2 Currency Policies (English-Chinese Interpretation)

Unit 3 Foreign Trade Reform (Chinese-English Interpretation)

Unit 4 The Growing Financial Industry (Chinese-English Interpretation)

Part Four Written Translation

 CHAPTER 1 English-Chinese Translation

Unit 1 A Sales Report from LOUIS VUITTON

Unit 2 Cooperation between Visa International and People's Bank of China"

 CHAPTER 2 Chinese-English Translation

Unit 1 China International Consumer Goods Fair

Unit 2 Introduction of"Bird

Part Five Business Audio Typing

 CHAPTER 1 Business Audio Typing

Unit 1 Memos and Notices

Unit 2 Business Letters

Unit 3 Minutes

Unit 4 Business Reports

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